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Lessons for Social Change Communications Strategy From the US Marriage Equality and Antismoking Campaigns
ssir.org
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Organizations must connect their causes to the personal aspirations of their audiences to transform public attitudes... having a majority is not enough... You need a majority that can’t be eroded or peeled away... in 1996... 27 percent of the US public supported legal recognition of same-sex marriages... 60 percent in 2015 ... the new normal... ac…

The Backlash edition: Slack, Bots & Content Marketing (Top3ics , 27 April)
mathewlowry.myhub.ai
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bandwagons are bad for your health, as illustrated by the impending death of content marketing and the gathering backlash against Slack (Slacklash? BackSlacksh?) and (already!?) chatbots.

Mobile content, language tech & communication strategy (Top3ics, 21 March)
mathewlowry.myhub.ai

The main Topics this time are language technology, mobile innovation and EU communications, with a few extras to catch-up since the last edition.

How the BBC is stepping up its use of chat apps with Viber and WhatsApp
digiday.com
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... using Viber and WhatsApp to publish documentaries... Whereas Viber can only be used to send messages to users, the upside of WhatsApp is that it allows for back-and-forth communication. The downside to the platform is that the process is more manual for the publisher. WhatsApp only lets publishers have 256 people per broadcast channel... the …

What happens next with Conversational UIs
medium.com
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Conversational UIs will also force designers to cosy up to writers, or to become more linguistically literate themselves. Information architects will be trendy again, since syntax and labels are totally their turf.

What the detractors of Quartz's news app have missed
www.themediabriefing.com

"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."... The Quartz news app isn't for everybody ... the app is by design unlikely…

Line is The Wall Street Journal's fastest-growing platform
digiday.com
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The Wall Street Journal, claims it has been the Journal’s fastest-growing social channel, reaching over 2 million followers since it launched on the Japanese app 15 months ago... Publishers like The Economist, BBC and Mashable have all added Line to their social media arsenal

09/02/2016
Why conversational design is the future
medium.com
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Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?

06/02/2016
Group text messaging with GroupMe
groupme.com
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Free group messagingIt's like a private chat room for your small group. Have as many as you want, and it's always free. Now, you can coordinate with coworkers, organize a game night, and keep in touch with family all in the same place.

Why bots and why now? — Do it via txt
medium.com
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Every business in the world will have a bot. It will allow any customer to talk to them in the simplest way possible, sending a message.

11/01/2016
Messaging is just getting started
medium.com
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the notion of functionality lifting itself out of app silos and being made available as services.... pieces of micro-content and micro-functionality surfacing as cards... a constellation of screens, regardless of whether it’s a desktop, laptop, tablet, phone, watch, or whatever ... an app-based channel for cards... your conversations and the f…

08/12/2015
Want a Better Pitch? Master the Move
medium.com
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Take a look at any successful sales pitch, investor pitch, or marketing message, and you’ll nearly always find the Move... can make your website messaging more engaging, your positioning more powerful, and your product collateral more effective. - Want a Better Pitch? Master the “Move.” — Firm Narrative — Medium

The Surprising Scientific Secrets Of Shareable Content
blog.bufferapp.com
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"All interesting theories are an attack on the taken-for-granted... We accept beliefs that align with our biases, but reject the value of these findings. Why? Because they don’t teach us anything new. In order to grab the attention of an audience, you must make a proposition that negates an accepted one."

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