the distance between strategy and execution is unfathomably wide for most businesses and executives... Strategy people too often have ideas that aren’t rooted in the reality of the operations. And operations people too often aren’t invested in executing the plans that the strategy people craft for them.... saying a specific individual is responsi…

Richard Edelman "... arguing my own case, for a vertical (PR) that grows into related areas in a horizontal manner" No mention (yet) of how communications impacts other internal programmes, like innovation, ideation, training, employee engagement ... - The Big Squeeze - Edelman

The comm strategy for DG Information Society revoled around a segmentation of the target audience based on their level of interest in - and hence understanding of and motivation to visit/read/learn/share - the work of the DG.