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11 Strategic Tips to Cultivate Relationships Online

Like social media , facebook , promotion , content strategy , strategy
Curated: 12/08/2015 from colleendilen.com/2014/08/27/11-strategic-tips-to-cultivate-member-and-donor-relationships-online/
11 Strategic Tips to Cultivate Relationships Online

my notes ( ? )

"sometimes organizations get so caught up in showing off their use of social media tools that they forget that those tools have a purpose – strengthening the relationship between an individual and your organization. A healthy social strategy includes both content created to get new folks in the engagement funnel AND to strengthen the “passion-connection” ... Content that offers a deeper dive into your mission... may not yield the same volume of vanity metrics as content that is aimed to provide reach ... you may not get tons of likes, but you’re more likely to get the right ones from the folks who matter." - 11 Strategic Tips to Cultivate Member and Donor Relationships Online | Know Your Own Bone

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