many teams ... have become obsessed with ... being agile ... But agile is not a strategy — it is a capability... cannot permanently affect ... competitive position unless there’s a strategy behind it... constant cycles of optimization... offers little more than diminishing returns... not considering the opportunity costs ... A good idea is not the same as a great opportunity...
Do publishers really understand how they deliver value? ... when did they last ask their readers, potential or ... lapsed readers?
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See also: Communication Strategy , Digital Transformation , Change & Project Management , Media , Communications Strategy , Business
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