Curated Resource ( ? )
Why Your Brilliant Content Strategy Doesn't Stand A Chance
Curated:
17/04/2016 from
www.digitaltonto.com/2016/why-youre-brilliant-content-strategy-doesnt-stand-a-chance/
my notes ( ? )
Any strategy that doesn't take the ability to execute is a lousy strategy to begin with. Strategy is not a game of chess, but depends on operational capacity... simply tacking on publishing functions to their existing operations without implementing any new processes or practices ... is a grave mistake....
The ongoing conversation with the audience is one of the most important-as well as the most rewarding-things about publishing... Great publishing is not about ideas, but about creating a process in which ideas can be honed and flourish. If you can do that, strategy really doesn't matter. And if you can't, it won't matter either.
The ongoing conversation with the audience is one of the most important-as well as the most rewarding-things about publishing... Great publishing is not about ideas, but about creating a process in which ideas can be honed and flourish. If you can do that, strategy really doesn't matter. And if you can't, it won't matter either.
Read the Full Post
The above notes were curated from the full post www.digitaltonto.com/2016/why-youre-brilliant-content-strategy-doesnt-stand-a-chance/.Related reading
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