Websites and apps are our modern equivalent of phones. You create them so that people can serve themselves. Make your site or app a good conversational partner.
Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.
The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.
Writing tips from "Writing for the European Commission web presence"
People do not read online: "fundamental scanning behaviors remain constant, even as designs change."
"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"
"Plain Language For Everyone, Even Experts" (video)
Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.
4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids
Choose ‘fluent’ words - short, simple, easy-to-pronounce terms
Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."
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