Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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"Facebook quietly stopped recommending that people join online groups dealing with political or social issues", and will "assess when to lift them afterwards, but they are temporary." This part of the Facebook's AI plays a key role in pushing "people down a path of radicalization... groups reinforce like-minded views …
An interesting corrective: here's the Tech columnist for the New York Times, claiming Facebook is flooded with right-wing misinformation, not all labelled as such - and "it's not clear that labels are doing much". Most people - including, usually, me - will read that tweet, have their beliefs confirmed and move on. What's…
right-leaning pages outperformed ... or performed similarly to left-leaning pages... consistently earned more average weekly interactions than left-leaning pages... both ... earned similar engagement rates... right-leaning Facebook pages tallied ... 43% of total interactions earned by pages posting about American political news, despite accounting…
the Election Integrity Partnership and Disinfo Defense League ... two initiatives among hundreds ... reflect two mutually reinforcing sides of the same ecosystem... people devoting their livelihoods to combatting online misinformation and disinformation... These are their stories...EIP is uniquely close to the platforms, using Jira to communicate …
Summary of peer-reviewed research - “Understanding Echo Chambers and Filter Bubbles: The Impact of Social Media on Diversification and Partisan Shifts in News Consumption” - by its authors, who found:more time spent on Facebook, the more polarized their online news consumption becomes...Facebook usage is five times more polarizing for conservative…
Several of the president’s tweets overlaid with disclaimers ... invoking Twitter's Civic Integrity Policy, which prevents users from manipulating elections. Trump’s tweets also effectively throttled by preventing other users from amplifying them. Facebook’s measures were less accusatory, attaching an informational label.Neither stopped Trump …
Every day, Times reporters will chronicle and debunk false and misleading information that is going viral online... Whole collection of individual stories, all worth a look. Some key points:Twitter flagged half of President Trump’s 14 posts on Thursday for including disputed or misleading information. But hundreds of other accounts - over 150 of w…
"A serendipity engine on the Twitter sidebar".A "second brain" provides easy access to all the resources you've ever Liked or ideas you've ever Thought. @ExGenesis' Threadhelper brings a subset of this (just Tweets) right into the twitter UX - it looks brilliant.Check out the video: https://www.youtube.com/watch?…
Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…
"Our digital public sphere has been failing ... [but] History offers a proven template for how to build healthier public spaces."Filter Bubble author Pariser hearkens back to Walt Whitman's creation of NY's Green Park, when "New York City had no public parks ...only walled commercial pleasure gardens for those who could af…
"Falun Gong-backed newspaper used aggressive Facebook tactics and misinformation to create an anti-China, pro-Trump media empire" - from a "low-budget newspaper ... handed out free on New York street corners" to "one of the country’s most powerful digital publishers... a leading purveyor of right-wing misinformation"…
Facebook threatens with legal action NY academics seeking to study Facebook's political ad targeting because their Ad Observer is a "scraping tool". The project collects data unavailable on Facebook's political ad archive: targeting data, geography, political contest, etc.., which they say now violates their rules established i…
Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
A few days after Facebook, Youtube bans "content that targets an individual or group with conspiracy theories that have been used to justify real-world violence... such as QAnon or Pizzagate", although they may except "news coverage on these issues or content discussing them without targeting individuals or protected groups".&q;…
Investigates the endgame of the infocopalypse brought by deep fakes - "When anything may be real or fake, will we still care to find out the difference, or will we just see what we want to believe?" - ie are we destined to be ruled by our desirability bias, which "means we tend to believe first, then look for things that support tho…
Facebook's now explicitly banning "any content that denies or distorts the Holocaust, after years of allowing people to deny that the genocide occurred", reversing their longtime stance of not trying to define truth.According to "Facebook’s former head of global elections integrity for political ads ... [Zuckerberg] still seems…
"church officials don’t have a key to the box and that GOP officials picks up the ballots". Meanwhile, none of the ballot collection locations listed on the local Republican Party's website are official - instead they list their HQ, gun shops and other local businesses.They win either way: they can pass on Republican votes and suppr…
“It’s so easy to feel you’re special or in on something.” - James Wolfe, 45, who was "introduced [to Qanon] by a friend to the idea in late 2017... [when he] was recently unemployed and recovering from a serious physical injury", and quickly "started spending as much as eight hours a day" before recovering "from QAnon aft…
Most of the changes will start on Oct. 20, incl.:extra friction on retweeting, encouraging quote RTs adding the users' own thoughtspre-sharing warnings about flagged contentlabelling early election result claims disabling the algorithmic timelineAlso increasing factchecking and additional context on trending tweets.
Berkman Klein Center analyzed 55,000 news stories, five million tweets, and 75,000 public Facebook posts to discover that it's "Trump, the Republican National Committee, and Fox News — not Facebook spammers and Russian trolls — who are the primary drivers of misinformation around mail-in voting fraud", taking advantage of three stan…
WEF examines the impact deepfakes could have on US2020. Not a lot of the analysis is new, except perhaps:how deepfakes could be used subtly: making small changes to "how a candidate delivers an otherwise authentic speech ... [to call] character, fitness and mental health into question"some examples from Gabon, Malaysia & Belgium(?)Ca…
After pointing out the evolutionary reasons for moral outrage's existence - to shame & punish wrongdoers - this 2017 Nature paper describes a psychological framework (triggering stimuli -> Responses -> Outcomes) for understanding how online social networks "change the expression of moral outrage and its social consequences?&quo;…
"it would be useful to see if an account is a repeat offender or has been repeatedly labeled".Research undermining the backfire effect is now leading Twitter to a "more obvious" label design, and are exploring virality prediction to help speed up labelling. Difficult to assess effectiveness - insufficient public data.
"Americans must recognize that the United States is ripe for manipulation. With a month to go before Election Day, we are ripping ourselves apart."Covers ground covered earlier, but with an inside perspective from someone on the National Security Council 2017-2019: "Russian operatives wanted to weaken [Clinton] ... delighted when s…
"perhaps it’s not the runup to the election we should be chiefly concerned about"Someone trying to mess with America probably realises they can't get Trump re-elected, so they are better off focusing on the post-election period, which offers a "better chance to push more Americans to extremes than ever before". Identifies …
The fact that this is actually necessary is saddening: "practical, nonpartisan, evidence-based recommendations to journalists covering the 2020 U.S. presidential election", including how to cover an election amid attempts to undermine it; what to do in the case of a contested result or Trump doesn't concede; and "what to do if …
With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…
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