How should your online presence be shaped?
Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?
Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?
How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?
Need help? Get in touch.
More services: start with Communication strategy.
This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…
A "perverse downstream consequence for debunking... being corrected by another user for posting false political news increases subsequent sharing of low quality, partisan, and toxic content".Looks like evidence for the backfire effect: "Direct correction ... backfires by making people feel defensive or focusing their attention on so…
Common complaints about social media platforms "sound contradictory. They’re:accelerators for extremism that simultaneously uphold suffocating consensuswastes of attention and should play a smaller role in people’s lives; however, they also need to be improved, refined and purged of bad actors, advanced surveillance machines ... routinely s…
"Europe deserves a forum where passionate Europeans share, debate and package ideas into policy proposals their fellow Europeans can vote on in 2024." But the CoFoE simply shows the hallmarks of previous efforts, like "the “New Narrative for Europe”, a kind of weird uncle to the Conference on the Future of Europe" created by Ba…
roughly 1 of every 1,000 pieces of content ... violates ... rules on hate speech... even with artificial intelligence and third-party moderators, the company was “deleting less than 5% of all of the hate speech posted to Facebook.”...civic integrity team... charged with protecting the democratic process and reducing misinformation ... recently dis…
When changing their Newsfeed algorithm, Facebook's tests found "a dramatic impact on the reach of right-wing “junk sites,”... [by] January 2018 a second iteration dialed up the harm to progressive-leaning news organizations instead... Mother Jones was singled out as one that would suffer... Daily Wire was identified as one that would be…
"Facebook quietly stopped recommending that people join online groups dealing with political or social issues", and will "assess when to lift them afterwards, but they are temporary." This part of the Facebook's AI plays a key role in pushing "people down a path of radicalization... groups reinforce like-minded views …
An interesting corrective: here's the Tech columnist for the New York Times, claiming Facebook is flooded with right-wing misinformation, not all labelled as such - and "it's not clear that labels are doing much". Most people - including, usually, me - will read that tweet, have their beliefs confirmed and move on. What's…
right-leaning pages outperformed ... or performed similarly to left-leaning pages... consistently earned more average weekly interactions than left-leaning pages... both ... earned similar engagement rates... right-leaning Facebook pages tallied ... 43% of total interactions earned by pages posting about American political news, despite accounting…
Summary of peer-reviewed research - “Understanding Echo Chambers and Filter Bubbles: The Impact of Social Media on Diversification and Partisan Shifts in News Consumption” - by its authors, who found:more time spent on Facebook, the more polarized their online news consumption becomes...Facebook usage is five times more polarizing for conservative…
Several of the president’s tweets overlaid with disclaimers ... invoking Twitter's Civic Integrity Policy, which prevents users from manipulating elections. Trump’s tweets also effectively throttled by preventing other users from amplifying them. Facebook’s measures were less accusatory, attaching an informational label.Neither stopped Trump …
"Falun Gong-backed newspaper used aggressive Facebook tactics and misinformation to create an anti-China, pro-Trump media empire" - from a "low-budget newspaper ... handed out free on New York street corners" to "one of the country’s most powerful digital publishers... a leading purveyor of right-wing misinformation"…
Facebook threatens with legal action NY academics seeking to study Facebook's political ad targeting because their Ad Observer is a "scraping tool". The project collects data unavailable on Facebook's political ad archive: targeting data, geography, political contest, etc.., which they say now violates their rules established i…
Another analysis - with a lot of useful links - of the way social platforms managed the NYPost story, and what it tells us "about the status of social media companies’ reform efforts, and [how]... they are still failing to safeguard the democratic process?"First some facts:The NYPost article's "sourcing was so dubious that at l…
The platforms started doing what people concerned about disinformation have been asking for, and immediately came under fire from people concerned about censorship.When The New York Post published a story supposedly incriminating Hunter Biden "YouTube largely did nothing, Facebook deprioritized the Post story (slowing spread until 3rd party f…
Facebook's 2017 newsfeed algorithm tweak intentionally reduced traffic to left-leaning outlets " to avoid adding fuel to critics’ argument that the platform has an anti-conservative bias"... and overcorrected."Mother Jones saw a roughly $400,000 drop in the site’s annual revenue"
There are two possible reasons why we are not talking as much about foreign interference. Both could be true. Only one is good news.
Facebook's now explicitly banning "any content that denies or distorts the Holocaust, after years of allowing people to deny that the genocide occurred", reversing their longtime stance of not trying to define truth.According to "Facebook’s former head of global elections integrity for political ads ... [Zuckerberg] still seems…
“It’s so easy to feel you’re special or in on something.” - James Wolfe, 45, who was "introduced [to Qanon] by a friend to the idea in late 2017... [when he] was recently unemployed and recovering from a serious physical injury", and quickly "started spending as much as eight hours a day" before recovering "from QAnon aft…
With more than a dozen congressional candidates appearing on ballots in November, Qanon is mainstream. While it looks like a lot of other conspiracy theories, this research provides a fascinating look at how the conspiracy's "Bakers" co-create their knowledgescape."QAnon doesn’t simply offer readers insider insight into current…
All forms of content related to QAnon are banned, excepting posts from individual profiles, "even if they contain no violent content" - a significant update of Facebook's anti-Q August sweep - effectively treating it as an “identified Militarized Social Movement... no different than an extremist militia group, but not quite on the l…
Criticisms of social media platforms for allowing disinfo and hate speech to flourish are accurate, but sometimes also wishful thinking: "if only Mark Zuckerberg got his act together, American politics would get back to normal"A disinfo video gone viral may get half a million views - the first Trump-Biden "debate was probably seen b…
The new label makes clear that Facebook understands Trump is posting misinformation about whether votes are counted. But it is not fulfilling its stated policy to remove the post.
How a decades-long election delegitimisation campaign, amplified by social media disinformation, intersects with the death of a Chief Justice in a GoT-worthy season finale of “US democracy: Endgame”.
"the right is better at connecting with people on a visceral level", according to Facebook, portraying themselves as a neutral mirror. Rightwing content resonates by "speaking to "an incredibly strong, primitive emotion" by touching on "nation, protection, the other, anger, fear.""This may be true, but it…
A tour of the year from Zuckerberg's original position - that private companies should not be censoring politicians or the news in a democracy - to the most recent U-turn, after a year of exploring options: from continuing to do nothing through to Twitter's position - banning all political ads."field testing revealed that none of th…
a group to analyze and critique Facebook's content moderation decisions, policies and other platform issues in the run-up to the presidential election... Facebook's own won't be ready for the election...The name - "Real Facebook Oversight Board" - is misleading: it won't hear users' claims or appeals; more of an …
Facebook reacted quickly, but it was reaction, not proaction, and therein lies the problem.When I saw and Queued this article, they'd confirmed to FastCompany that "political campaigns would be able to place new ads on Facebook starting November 4" which meant Trump could advertise an election victory before it was confirmed. By the…
More insights into the way Facebook removed 'strikes' from its internal system against conservative pages labelled as propagating disinformation. "Facebook employees in the misinformation escalations team... deleted strikes ... issued to some conservative partners for posting misinformation ... discussions ... showed [they] were wo…
Tours election technology from 2008 to 2018 "and beyond".2008: Obama integrated e-mail, cell phones and websites to both convey the candidate’s message and enable his supporters to connect and self-organize - supporting grassroots community. MyBarackObama allowed users to form groups, raise money, organise events, get info on local vote…
MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.