right-leaning pages outperformed ... or performed similarly to left-leaning pages... consistently earned more average weekly interactions than left-leaning pages... both ... earned similar engagement rates...
right-leaning Facebook pages tallied ... 43% of total interactions earned by pages posting about American political news, despite accounting for only 26% of posts... Pages without a political alignment drew fewer interactions even though they created the most total posts
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See also: Online Strategy , Social Media Strategy , Social Web
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