Curated Resource ( ? )

Facebook Is Dead (It Just Doesn’t Know It Yet)

Facebook Is Dead (It Just Doesn’t Know It Yet)

my notes ( ? )

Interesting piece on the reverse side of the network effect: the more people leave, the faster the remainder leave. So what will make people leave?

  • Gen Z want privacy, hate bullying/speech, don’t like ads and think "Facebook is for moms and grandparents"
  • "Millennials Are Ready to Ditch... too old to bicker with strangers... [and] still remember those wonderful days of analog friendship"
  • The far right and left are already leaving for dedicated echo chambers

What's left? "A boring, bloated middle. Near-nil cutting-edge content creators... [just] non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls".

New opportunities will result "for marketers, entrepreneurs, social media users, and the public at large... expect to see a proliferation of niche-specific sites", which means real opportunities for the fediverse.

Read the Full Post

The above notes were curated from the full post

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See also: Online Strategy , Social Media Strategy , Content Creation & Marketing , Fediverse , Social Web

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