Curated Resource ( ? )
Facebook Is Dead (It Just Doesn’t Know It Yet)
Curated:
23/05/2021 from
bettermarketing.pub/facebook-is-dead-it-just-doesnt-know-it-yet-614e723e9f72
my notes ( ? )
Interesting piece on the reverse side of the network effect: the more people leave, the faster the remainder leave. So what will make people leave?
- Gen Z want privacy, hate bullying/speech, don’t like ads and think "Facebook is for moms and grandparents"
- "Millennials Are Ready to Ditch... too old to bicker with strangers... [and] still remember those wonderful days of analog friendship"
- The far right and left are already leaving for dedicated echo chambers
What's left? "A boring, bloated middle. Near-nil cutting-edge content creators... [just] non-political sixty-somethings who like cat pictures and dancing dog videos, plus a few trolls".
New opportunities will result "for marketers, entrepreneurs, social media users, and the public at large... expect to see a proliferation of niche-specific sites", which means real opportunities for the fediverse.
Read the Full Post
The above notes were curated from the full post bettermarketing.pub/facebook-is-dead-it-just-doesnt-know-it-yet-614e723e9f72.Related reading
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See also: Online Strategy , Social Media Strategy , Content Creation & Marketing , Fediverse , Social Web