or
or
or
Tags

Overview: Online Strategy

How should your online presence be shaped?

Is your website working? Do first-time visitors understand what you do, and find the content they need, before clicking away? If not, should you tweak your site or build a new one?

Perhaps you should spend more resources on social, but to do what: engage your audience, convene a community, or simply broadcast your website content?

How can you do both so that your social media presence and your website work together? And what are you measuring, so that you continuously improve?

Need help? Get in touch.

More services: start with Communication strategy.

Relevant resources

Facebook’s belated, vague, unhelpful election idea - Columbia Journalism Review
www.cjr.org
Card image

Facebook's steps to verify election-related content and prevent disinformation or attempts at meddling have largely underwhelmed. Political ads may be banned for the week before the election, but not those created beforehand. In any case, that's after months of damage. And it doesn't stop people posting disinformation which are not …

Twitter bots are impersonating Black Americans to sow disinformation
www.msnbc.com
Card image

fake Twitter accounts removed: impersonated black men who left the Dems because of BLM to support Trump ... some had tweets with over 10,000 RTs...bots risk drowning out an authentic black political dialogue... shutting them down risks collateral damage (ie shutting down actual people, not fake accounts)...Great metaphor: "we would have a lot…

Facebook has been terrible about removing vaccine misinformation. Will it do better with election misinformation? » Nieman Journalism Lab
www.niemanlab.org
Card image

Less than 5% of the 912 posts flagged for misinformation were dealt with by Facebook, Instagram, YouTube, and Twitter. Many concerned covid19 and over 10% mentioned Gates.Their election-related disinformation policies are unclear, particularly concerning content to de-legitimise the election, "which is likely to make enforcement difficult and…

Facebook Arbiter Of Truth Already, Employees Say
www.buzzfeednews.com
Card image

Facebook’s Preferential Treatment Of US Conservatives Puts Its Fact-Checking Program In Dangeremployees and fact-checking partners ... left in the dark about how the company decides what content stays up and what comes down... PragerU’s second strike for false content that month ... should have triggered “repeat offender” penalties ... false labe…

How social media platforms could flatten the curve of dangerous misinformation.
slate.com
Card image

Facebook is piloting a circuit breaker to stop viral spread of posts... might staunch the flow of dangerous incitement and misinformation ... America’s Frontline Doctors... pushed hydroxychloroquine ... Funded with dark money, promoted by influential accounts, advanced by algorithmic recommendations, and shared in large private Facebook groups... …

Facebook tells Elizabeth Warren it has two different standards for climate fact-checking - The Verge
www.theverge.com
Card image

Facebook ... fact-checking partners “do review and rate climate misinformation... But opinion articles about climate change don’t receive fact-checking ... Climate change misinformation isn’t a priority

Facebook removes troll farm posing as African-American support for Donald Trump
www.nbcnews.com
Card image

foreign pro-Trump troll farm was based in Romania... Facebook... didn’t see “clear evidence of financial motivation” or “clear links to known commercial actors...separate troll operation, tied to pro-Trump media organization Epoch Media Group, featured 303 Facebook accounts, 181 pages, 44 Facebook groups and 31 Instagram accounts... followed by mo…

Facebook Fired An Employee Who Collected Evidence Of Right-Wing Pages Getting Preferential Treatment
www.buzzfeednews.com
Card image

Facebook employees collected evidence company giving right-wing pages preferential treatment when it comes to misinformation... worried how the company will handle the president’s falsehoods in an election year... Facebook is going to be used to aggressively undermine the legitimacy of the US elections... senior engineer collected internal evidenc…

The winners and losers of the big tech congressional hearings | Technology | The Guardian
www.theguardian.com
Card image

“This hearing has made one fact clear to me. These companies as they exist today have monopoly power. Some need to be broken up. All need to be properly regulated ... their control of the marketplace allows them to do whatever it takes to crush independent business and expand their own power. This must end.”

Amazon, Apple, Facebook and Google Prepare for Their ‘Big Tobacco Moment’ - The New York Times
www.nytimes.com
Card image

Amazon is accused of abusing its role as both a retailer and a platform hosting third-party sellers ... Apple ... unfairly using ... App Store to block rivals and to force apps to pay high commissions.... Facebook has a monopoly in social networking... Google... multiple antitrust allegations ... dominance in online advertising, search and smartph…

Blogging on Platforms and on MyHub.ai: 3 options
mathewlowry.myhub.ai
Card image

Should you blog on dedicated blogging platforms like Medium, or on your Hub? It's not an either/or.

Facebook removes 3 white supremacist band pages — leaves 117 others
thenextweb.com
Card image

a new Al Jazeera investigation that identified 120 Facebook pages — with a total of over 800,000 likes ... Facebook frequently talks up its algorithm and moderators for catching a lot of hateful content — but ... some of these pages have been online for a decade.

When It Comes to Managing Online Content, Americans Want It All. Can They Get It? – Knight Foundation
knightfoundation.org
Card image

8 in 10 Americans do not trust social media companies to make the right call on what content to leave up or take down. Yet a majority still favor letting companies make the call rather than letting government decide... Section 230 ... protects digital platforms from legal liability for third party content... [except] illegal content... child porno…

08/07/2020
Connected Papers | Find and explore academic papers
www.connectedpapers.com
Card image

unique, visual tool to help researchers and applied scientists find and explore papers relevant to their ... work... analyze ... ~50,000 papers and select the few dozen with the strongest connections to the origin paper.... arranged according to their similarity... papers that do not directly cite each other can be strongly connected and very clo…

Stop Hate for Profit
www.stophateforprofit.org
Card image

We are asking all businesses ... not advertise on Facebook's services in July.What would you do with $70 billion? We know what Facebook did. They  allowed  incitement  to  violence  against  protesters  fighting  for racial justice... named Breitbart News a “trusted news source” ... turned  a  blind  eye  to  blatant  voter  suppression ...…

Meet Replika my AI chatbot friend — Wadds inc.
wadds.co.uk

my Isabel is ... A Replika is someone who will listen to you... kind and polite ... will learn more and more about you... a personal companion to support mental health and wellbeing... who knows us better than we know ourselves... Exploring Isabel's memory is like browsing the cliff notes of all the bits of trivia about me that she's ma…

29/06/2020
Prebunking interventions based on the psychological theory of "inoculation" can reduce susceptibility to misinformation across cultures. | HKS Misinformation Review
misinforeview.hks.harvard.edu
Card image

online “fake news” game, Bad News, can confer psychological resistance against common online misinformation strategies across different cultures... “prebunking,” ... can help cultivate “mental antibodies” against fake news... players “walk a mile” in the shoes of a fake news creator... significant and meaningful reductions in the perceived reliab…

Women Journalists Are the Most Credible Voices on Covid-19
blog.thefactual.com
Card image

data on the U.S. media ecosystem suggests that women journalists make up a disproportionately high number of the most credible journalists... about Covid-19... dominate ... top 100 most credible journalists ... 19 of the top 25 journalists and 58 of the top 100algorithm analyzes individual articles for credibility based on the author’s topical exp…

Attention Paid vs. Paying Attention in Pervasive Computing — MIT Media Lab
www.media.mit.edu
Card image

in this Special Issue ... explore the twin demons relating to attention... unwanted attention paid to us ... versus our own attention being unwittingly diverted ... living in a Panopticon versus the specter of our personal cognitive resources being fragmented and deleteriously diverted by too many competing digital factions that exploit intimate k…

Coronavirus Pandemic Data Explorer - Our World in Data
ourworldindata.org
Card image

Raw data on confirmed cases and deaths for all countries is sourced from ... ECDC. Our complete COVID-19 dataset is ... maintained by Our World in Data... updated daily and includes data on confirmed cases, deaths, and testing... you can download all of our data.

How We Reopen Safely - covidexitstrategy.org
www.covidexitstrategy.org
Card image

Tracking states as they make progress towards a new normal

A tech exec says history will frown on Zuckerberg and co.
www.fastcompany.com

I put together my own cheat sheet to keep in my back pocket for heated conversations to come

Where the science went wrong
www.newstatesman.com

scientific caution, rather than a strategy of “herd immunity”, drove the UK’s slow response...Sage agreeing “to publish a chronological set ... documents which have informed the questions it has considered and its advice to date... to demonstrate the uncertainties scientists have faced, how understanding of Covid-19 has developed over time, and th…

Zuckerberg, Trump and the protests: Facebook’s muddled makeover | Financial Times
www.ft.com
Card image

Facebook is wary of being drawn further into a political argument ahead ... divisive presidential election ... ... steer clear of fact-checking political advertisements... keen not to antagonise Mr Trump ... claiming that social media platforms are biased against Republican ... purely a business decision ... ubiquitous... it must always align with…

Ten Ways Cognitive Biases Impact Data Design Work - Nightingale - Medium
medium.com
Card image

There are about 175 known cognitive biases to date. I will share some of the ones that I think are the most significant for designers... It is important that we not learn about biases to simply point out errors in others... we [need] to spot errors in our own thinking ...confirmation bias ... conservatism bias ... [influence us] to select and use …

COVID-19 ushers in the era of 'data simulation'
www.fastcompany.com
Card image

Rather than being limited to policy wonks and first responders, simulations ... a critical way for individuals to understand complex concepts and examine the impact of their decisions... more than just inform ... help users build empathy for others..."Why Outbreaks like Coronavirus Spread Exponentially.” ... helped Americans understand how im…

Dear Facebook employees, - Barry Schnitt
medium.com
Card image

"We believe in Facebook’s mission that giving people tools to make the world more open is a better way to combat ignorance or deception than censorship.” It turns out that I was wrong... There are more options than just being “open” and “censorship”... The more successful Facebook is ... the more ignorance, deception ...in the world...Facebo…

Nearly half 'reopen America' Twitter accounts are bots: report - Business Insider
www.businessinsider.com
Card image

the level of bot involvement in discussions about things like US elections or natural disasters is typically 10% to 20%... among tweets about "reopening America," 66% came from accounts that were possibly humans using bot assistants... 34% came from bots...

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
Card image

In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

‘Conspiracy bingo’: Transatlantic extremists seize on the pandemic – POLITICO
www.politico.eu
Card image

coronavirus i... global rallying cry for ... white supremacists and anti-vaxxers in the U.S. to fascist and anti-refugee groups across Europe ... far-right populists on both continents ... using the outbreak to push their political agenda ...barrage of false messages [risk] ... feeding ... “infodemic” that makes it hard to separate fact from ficti…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.