Overview: Communications Strategy

reactive storytelling... quickly, nimbly, be part of the cultural conversation in a meaningful way... When you don’t have budget to put behind your campaigns, real-time or reactive storytelling is a really powerful tool to intercept consumers where they are and get them to believe in you...

someone that saw a Facebook native video had a higher likelihood of clicking on a link post in the near future ... we look at top performing articles and then see if we can turn them into short form videos for Facebook... we strive to be original storytellers... We understand what the mission is. It’s not just to get views... it’s always to be tel…

Cambridge Analytica (part of SCL Group Ltd.) constructed a significant data set based on US voter rolls... Some respected observers argue the firm’s psychographic profiling methodologies may not be nearly as potent as its sales pitch suggests... the firm’s psychographic practices remain as unreviewable as the campaign’s voter advertising. Journal…

there are more than 1.97 million blog posts published online every single day... four (specific) ways that marketers can fix their broken content marketing and social media programs...

A communications strategy answers the question, “Why are we doing these activities?”... if you’ve been doing customer discovery and using the value proposition canvas, you know a lot about each customer/ beneficiary.

Facebook ... can never be, a platform where people have the power to build anything... the company’s main focus ... analyzing your data and showing you ads in exchange for advertiser’s money. A future where Facebook is the global social infrastructure, is a future with no refuge from advertising and number crunching... the future of social media …

if everyone has the same information, the crowd is no smarter than a single individual... a diverse collection of opinions, especially including minority views, is crucial for creating a smart group... we have an innate desire to imitate our peers... it may also be because of a rational, profit-seeking motivation... The more complex the situation…

Each side of the climate debate accuses the other of exaggeration and suffers from its own... sometimes feel like a shouting match in a roomful of children wearing earplugs... We have allowed our political, national, economic, and cultural narratives free play ... where... are the narratives from science itself? Where is the science teacher?... p…

not necessarily easy to get buy-in from the organization... different parts of the organization are responsible for their own little bits so you can’t always do it within your own team.

the Facebook Pages seeing the biggest average engagements per post across news, interests, politics, and more

readers could only remember where they saw a piece of news from, 56 percent of the time... how can you make your content stand out?... an actively engaged community is key. Content that disrupts a user scrolling through the newsfeed, and compels that person to comment, is a far more memorable experience.

research the critical trends and market conditions that are of importance to their clients and the company. From that commitment content flows at relatively low cost. It’s easy to write when you have compelling research to share, that has already been paid for by the strategic needs of the company.

An effective communications strategy must be connected to other strategies, usually managed by different departments. Reframing it as central to your organisation’s innovation strategy helps sidestep turf wars. 

a digital community ... a space for anyone interested ... how to make “journalism more responsive to the public’s needs, more representative of the public’s diversity, and more inclusive of the public’s voices.”... Gather... for everyone working in news in some capacity

Several contributors suggested that different media organizations could come together both on a reporting level and on a broader level. There’s the idea for a “‘pooled’ White House new dashboard,” “a new kind of aggregation site for specific topics.”

3rd of my posts for Chatbots Magazine: Chatbots allow governments and other public bodies to provide citizens highly customised content and services. And invade their privacy. Citizens deserve better choices. 

Zuckerberg uses abstract language in his memo—he wants Facebook to develop “the social infrastructure for community,” he writes—but what he’s really describing is building a media company with classic journalistic goals... “for keeping us safe, for informing us, for civic engagement, and for inclusion of all.”,,,an assumption that news... will con…

Community engagement is about shifting that perspective. It’s about continuously listening, interacting and serving a community. How did the work contribute to the community reaching its goals? Far too often, journalists are obsessed with telling the story. And the story is good. But the story. isn’t. enough. design thinking ... can help us achi…

what happens in a cultural ecosystem where the hearer has gone extinct and the speaker gone rampant?... so much of our communication today is defined by a rather ungenerous unwillingness to listen coupled with a compulsion to speak.

The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.

Three articles unpacking the relationship between community, communications, content and EU communications.

author of The Content Trap and professor at Harvard Business School, talks about the strategic challenges facing digital businesses, and explains how he and his colleagues wrestled with them when designing HBX, the school’s online learning platform... success for the best companies does not come from making the best content, it comes from recogniz…

the most recommended stories on Medium have either to do with startups, life or productivity. Sometimes, all three topics are squeezed in a single story — How to be super productive in your startup and change your life… If we can undo the follower bias, I think everybody becomes a writer and nobody really becomes a celebrity.

Scientists often speak of the “general public” as a group that is far removed from the academic circles that they belong to.... Scientists have “othered” the general public... there is no such thing ... except for in very specific contexts (i.e. vaccine developers are not the general public vs those who do not develop vaccines when one is speaking…

still ... publishing "dutiful, incremental pieces," ... designed to fill a daily print edition... dominated by long strings of text... a series of goals for areas including visual journalism, reader engagement, newsroom training and diversity... new content management system... build stories with visual elements and examine what the final produ…

EU money flows from Brussels into thousands of projects and ideas. Why does nobody notice?... some of the worst storytellers happen to be located in Brussels ... majorities in society and the media believe that the European Union belongs in the dustbin of history... eternal Brussels congresses where elitist Eurocrats engage in nothing but myopic …

Building a good CuratorBot required no coding skills. But a great CuratorBot needs faceted search. Can it be done without programming? - second instalment of Adventures of a non-Coder in the World of Chatbots…

People don’t just consume news today. They participate in it.... journalists can engage their audiences as contributors, advisors, advocates, collaborators and partners... This study describes in detail how newsrooms and independent journalists can grow their readership, boost their relevance and find new sources of revenue by listening to and lea…

Publishers are using Facebook’s latest Instant Articles update, which lets publishers post multiple articles within one post, to publish regular editions of must-read content straight to the platform.... akin to receiving a daily email with the day’s top stories, but readers won’t have to leave Facebook to get it... option to subscribe to get aler…

20.1 million Facebook engagements on the 10,818 articles... a huge 68% jump in engagements from November 2015... the Post produced more articles... what’s really changed is the average Facebook engagement rate ... from 1,092 Facebook engagements per post in 2015 to 1,293 ... Fostering organic engagement on Facebook. Writing descriptive headlines …