Curated Resource ( ? )

How GDPR Will Change Content Marketing

How GDPR Will Change Content Marketing

my notes ( ? )

the best gift the publishing industry could hope for... digital advertising technology that will be most frozen by limitations - and that is good news for content makers... collection and processing of the kind of data essential to ad targeting must now be explicitly consented to by readers. Furthermore, consumers will have the right to erase data held about them to stop it from being processed and to opt out of algorithmic processing of their personal data... publishers will be best served not by abandoning their users but by unplugging their ad-tech stack...
two things will happen ... we will put people, not programmatic platforms, back in charge of buying and selling ads... an uptick in content marketing buys.

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See also: Social Media Strategy , Content Creation & Marketing , Social Web , Media , Communications Strategy

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