Curated Resource ( ? )

How GDPR Will Change Content Marketing

How GDPR Will Change Content Marketing

my notes ( ? )

the best gift the publishing industry could hope for... digital advertising technology that will be most frozen by limitations - and that is good news for content makers... collection and processing of the kind of data essential to ad targeting must now be explicitly consented to by readers. Furthermore, consumers will have the right to erase data held about them to stop it from being processed and to opt out of algorithmic processing of their personal data... publishers will be best served not by abandoning their users but by unplugging their ad-tech stack...
two things will happen ... we will put people, not programmatic platforms, back in charge of buying and selling ads... an uptick in content marketing buys.

Read the Full Post

The above notes were curated from the full post performancein.com/news/2017/05/22/how-gdpr-will-change-content-marketing/?_lrsc=cfb53d54-2d2e-408e-ae88-2e0525d4e856.

Related reading

More Stuff I Like

More Stuff tagged gdpr , algorithm , media , content marketing , news , ec

See also: Content Creation & Marketing , Social Media

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree