Overview: Content creation & management

Techniques like summaries, bullet points, callouts, bolding, and helpful visuals improve comprehension and engagement with content exceeding 1,000 words.

This blog post was submitted to online course "Professional Communication: Business Writing and Storytelling" (Economist Education) . It was then adapted and used on an intranet. "Easy writing makes hard reading" - Ernest Hemingway "The discipline of the written word punishes both stupidity and dishonesty" - John Steinbeck

In this guide, I’m going to teach you my step-by-step process for writing high-converting website copy.

Probably my biggest frustrations ... is the utter contempt they seem to hold content in. ... they won’t hire a professional copywriter to work on the content ... never teach content creators how to create appropriate web content.

The Europa Web Guide is the official rulebook for the European Commission's web presence, covering editorial, legal, technical, visual and contractual aspects. All European Commission web sites must observe the rules and guidelines it contains. Web practitioners are invited to observe its contents and keep abreast of updates.

Writing tips from "Writing for the European Commission web presence"

People do not read online: "fundamental scanning behaviors remain constant, even as designs change."

"The Huffington Post is the third most popular online news site, after only Yahoo! News and Google News. They must be doing something right!"

"Plain Language For Everyone, Even Experts" (video)

Chunking is a concept where text and multimedia content is broken up into smaller chunks to help users process, understand, and remember it better.

4 Steps to communicate anything clearly, according to a scientist who teaches quantum physics to kids

Choose ‘fluent’ words - short, simple, easy-to-pronounce terms

Online writing - use more lists, use them bullets, use this template. "People love listicles. Lists get attention, reach skimmers and scanners, get remembered and shared."