Social media can be a time- and resource-vampire if it's not integrated into the rest of your communications strategy.
How is your social media strategy? Are you simply broadcasting your content? That's inexpensive, but you're simply adding to the noise. Do you really want to be part of that problem?
The secret is to not have a "social media strategy": as a separate strategy, it will prevent social media becoming an integral part of your content marketing, community development, digital transformation and innovation strategies.
It also tends to put social media in Team Ghetto, when you should be mainstreaming it across your workforce.
Instead, view social media as a set of tactics within an integrated communication strategy, with each social platform harnessed to your overall communication goals.
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Profile of New_Public, founded by Eli Pariser of Filter Bubble and Upworthy fame, and Deepti Doshi "from from Meta, where she’d spent much of her tenure leading the company’s Community Partnerships... supporting, Facebook group admins... as well as UT Austin professor Talia Stroud, who remains on the board, and their drive to stimulate "…
After so many years of spam, splog, slop, phishing and above all trolling, "Our guard is up. Our filters are activated. Our default mode is suspicion", something that's only going to get worse with AI: are those photos too good to be true? Can that video actually be real? Is that a spambot, or just "someone who isn’t neurotypic…
A podcast with Charles Broskoski. founder of Arena, which "boasts a healthy, creative community and stable finances while rejecting many of the hallmarks of popular social media".
Applying Dawkins' selfish gene perspective to the evolution of AI
The Initiative for Digital Public Infrastructure's manifesto sets out the three legs upon which an open public sphere must rest.
Michael Foster's "top ten unfinished building blocks" are:trust & safety: "heart of an ethical social web... [currently] delegated to a small group of volunteers... [but] green shoots emerging"spam filters: "there are some amazing tools now... Pixelfed has shown what can be done"safe spaces / bridging & f…
"A deep dive into Robert Putnam's Bowling Alone", over 20 years later, by "former New_ Public Research Fellow Serena Chao".Social capital, according to Putnam, "is the “connections among individuals — social networks and the norms of reciprocity and trustworthiness that arise from them”... [making] a strong case for a…
Anuj Ahooja asks, on Threads' first birthday, the "existential question... Why does Threads exist? ... an alternative to Elon Musk's X. But ... a platform can't exist to be "an alternative." It should be able to stand alone with its unique purpose and be built to incentivize users to follow that purpose... [unfortunat…
"Channels enable any user to create a curated feed with a mix of post type, hashtags, lists, filters and mutes. Customised timelines which anyone can post to via their app or web UI, or by using a dedicated hashtag or emoji."This exists already outside the Fediverse: "The Farcaster app, Warpcast, has a fully formed and fast growing …
What happens when we make machines "that we can’t help but treat them as people"?While "GPT-4o doesn’t represent a huge leap ... it more than makes up in features that make it feel more human... an ability to “see” and respond to images and live video in real time, to respond conversationally ... to “read” human emotions from visual…
Micro.blog ... combines blog hosting with a social media-style timeline and community" - yet another blogging platform, but interesting features and pricing for myhub:paid hosting from $5-15 / m, can use own domain, custom themes, css from short to full posts, automated photo gallery, podcast and videosbookmarking: an archive of web page book…
"The indiscriminate proliferation of AI-generated content will not empower the underrepresented or democratise knowledge creation... [but] dilute and fragment the authenticity and reliability of information ... the discerning judgment of human curators is the only defence against misinformation and mediocrity".Why? Human curators :"…
Earlier this week I used an excerpt from a chat with Philip Weiss & Jesús Azogue as a starting point for a conversation with ChatGPT about some of the content in my Hub.
One of the snippets from a ZNLive interview I did in December 2023: "emerging social media platforms like Mastodon and Bluesky face a humorous yet real challenge - they're like "Twitter, but without your friends."With the European launch of Threads, the question arises: Can it offer a unique appeal to draw users? Will [they]...…
One of my favourite writers/thinkers on all things digital future is "finally, definitely, fully leaving X, and probably all social media..."
"text to speech and voice cloning software ... Create lifelike voiceovers for your content or use our AI voice generator as an easy-to-use text reader... spoken audio in any voice, style, and language ... renders human intonation and inflections "
A repost of one of my experiments with the massive.wiki team, where we "developed an approach ... which simultaneously enriches blogging by adding some of the best aspects of wikis, and allows wikis to better host something resembling blogs."
from Alice Albrecht, who "runs re:collect, a startup building an AI-powered thought partner:... advances in AI and cheaper compute lower the bar for getting from a creative idea to a final output... though, we still need to provide the initial seed... and ... judge whether we’re heading in the right direction. We’re still the creative direct…
ChatGPT-powered, the "‘My AI’ bot will ... initially only available for $3.99 a month Snapchat Plus subscribers.., eventually all... we’re going to talk to AI every day" - useful, if you're a messaging service.It's a "fast mobile-friendly version of ChatGPT inside Snapchat... trained to adhere to the company’s trust and sa…
When James West "joined a small wave of users granted early access" to the new Bing (I'll call and tag it "BingGPT"), powered by the same LLM behind ChatGPT, which is "a great party trick ... powerful work tool, capable of jumpstarting creativity, automating mundane tasks", he soon "noticed strange inconsist…
The 3rd part of my 1/1/2023 bundle of 5 posts looks at how AI could turbocharge collective intelligence "and finance the resulting ecosystem, providing an alternative to Big Tech AI monopolies".
The second in my 1/1/2023 bundle of 5 posts exploring collective intelligence looks at the role of decentralised social networks: "A personalised, decentralised Social Knowledge Graph for each user multiplies the knowledge available to them via a trusted network of Followers and Friends, and creating collaborative possibilities more akin to w…
Starts with articulating I've been meaning to write for many years about the oncoming AI-driven content flood: "The dark forest theory of the web: ... life-like but life-less state of being online... overrun with bots, advertisers, trolls, data scrapers, clickbait... algorithmically manipulated junk... eerily devoid of human life ... liv…
"Micro.blog can now cross-post to a Mastodon user account... Your custom domain on Micro.blog can now be ActivityPub-compatible, so that you can follow and reply to Mastodon users directly on Micro.blog ... someone can follow your blog posts".As a result "you can consolidate your identity and posts back to your own blog at your ow…
"I spent a few minutes in conversation with ChatGPT."This was both me kicking ChatGPT's conversational tyres and exploring its limits, both those it admits to and those it does not.Key takeaways from a first reading:Many, but not all, content creators are screwedFor "writers, journalists, copywriters, consultants, and even publ…
My second post following my personal #twittermigration: "the other users on your instance create its collective intelligence — the nearest thing you have to a content discovery algorithm".Not that I like algorithms, but "Apart from hashtags, ,,, your server’s Local and Federated timelines [are your] primary discovery channels when y…
"It’s never felt more plausible that the age of social media might end—and soon."Provocative article, looking at the past 20 years as social networking evolved into social media - as I put it back in 2016, the evolution from social media (social as adjective) to social media, where the emphasis is on the noun."A social network is an…
Mastodon is "subtly designed to reduce the huge, viral surges of attention we see on Twitter" and others, which have "deformed people’s behavior... coaxed people to constantly try to hack the attentional marketplace... incessantly making posts ... operatically theatrical... enrage ... [other] high-voltage reaction".Hence “antiv…
Awesome hot take open letter to Elon Musk: "You fucked up real good, kiddo... no possible way to grow ... without ... compromises that will ultimately destroy your reputation and possibly cause grievous damage to your other companies... the problems with Twitter are not engineering problems. They are political problems... absolute monarchs u…
Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being …
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