Overview: Content Strategy

From Kickstarter’s April 2009 launch through the end of the year, 17 journalism projects received funding. That number more than tripled just a year later ... 168 funded projects in 2014 and 173 in the first nine months of 2015... from $49,256 in 2009 and $263,352 in 2010 to $1,743,668 in the first nine months of 2015... number of people contribu…

This is a completely new way to launch a media startup,... Most startups start with VC funding or a foundation grant or corporate support and then go chasing after an audience. But our crowdfunding approach means that #EmergingUS will be built on an audience of thousands... treated as real stakeholders. They'll play a big role in shaping the cont…

What if we viewed investigative reporting more broadly ... used our skills (and the financial resources of many investigative teams) to bring people together to solve problems?... The Tribune didn’t just report on what scientists were doing. We came to them with an ambitious idea, connected them to other top researchers and then became an impor…

"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."... The Quartz news app isn't for everybody ... the app is by design unlikely…

... manually curate 10 stories from other publishers, which will run as a daily edition. Three different articles, often with opposing viewpoints, will run on each story, representing the left, neutral and right-wing political perspectives on the same story... For example, in Wednesday’s edition, it ran a Guardian story entitled “Terrorism publ…

But it's possible to build tools designed to connect real experts in government, business and the media in a way that generates valuable insight for the rest of us. From our own experience developing Sidewire, a social communications platform, we know there is an appetite for expert political analysis and insight that helps sort fact from fiction …

The afternoon session at Future Media Lab 2016 showed that while European media are warming to the idea of using advanced language technologies to share content across borders, their audiences are already well ahead of them.

Facebook’s Notes feature is giving The Boston Globe another way to post directly to the Facebook platform... Notes, an early Facebook staple, stagnated for years until last September, when Facebook updated the feature with a cleaner, more customizable design and editing tool reminiscent of Medium. Unlike video posted directly to Facebook, there’s…

the hallmark of a good branded podcast is that the marketing is subtle... this is something where you want to build a long-term relationship with people. It’s not about short-term conversions, or anything like that, but about having an amazing first experience with a brand.

Over the last six months we’ve been collaborating with The Atlantic to bring three interactive articles to life... We set out to create an immersive, yet thoughtful reading experience and I’d like to share some of our insights that helped get us there... live site here: http://www.theatlantic.com/sponsored/athenahealth/.. we decided to build an …

The Wall Street Journal, claims it has been the Journal’s fastest-growing social channel, reaching over 2 million followers since it launched on the Japanese app 15 months ago... Publishers like The Economist, BBC and Mashable have all added Line to their social media arsenal

Advertisers have to spend $250,000 in native plus display over 60 days (up from the minimum BrandVoice package of $150,000). If they don’t get a lift in at least one of four metrics (awareness, favorability, recall, purchase intent), they get their money back.

Bots are to modern messaging apps what APIs were to Web 2.0; a way to build on top of other services, experiment, and create a new way of interacting with existing services... what inspiration can we draw from the past that might help us to think about designing Conversational UIs?

Reposting your blog on LinkedIn and Medium is a no-brainer. Which is precisely the problem - it takes no brains.

Research done independently by both Facebook and Twitter ... we are processing and absorbing a lot of information... 47% of the value in a video campaign was delivered in the first three seconds, 74% ... the first ten seconds... Content consumption in mobile feeds is inherently different from content consumption on other platforms, such as deskto…

Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for in…

we’re seeing early signs that the value of a mobile user is greater than a desktop user... Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted. investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobil…

the new application is to deliver a round-up of curated news stories to readers, meant to be viewed first thing in the morning ... presented on eight different cards... the app’s content is able to be digested fairly quickly. Users can ... clicking a link to view the longer article, but they can also just use Refinery29 This AM to flip through car…

Nice HTML5 process explainer

BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition... What’s the ROI of (brand) cat videos? Marketers al…

The 12-person unit, called the social stories team, includes a variety of roles: writers, animators, graphics professionals, and producers, who create and package content for Instagram, Vine, Tumblr and Snapchat Discover.

For journalists, Facebook Live “is a really new way for them to connect,” says Facebook product manager Vadim Lavrusik. “The magic of Live is it's interactive. The people who are viewing the broadcast are just as much a part of it.”

legacy magazine has partnered with WNYC to launch an hour-long radio show ... introduced a metered paywall ... continued to attract sponsors and big names to its annual citywide weekend of panel discussions, interviews and performances.... an Amazon series premieres on February 16...

Coda’s mission is to “stay on the story” after mainstream media leaves a crisis region... We pick crises that are consequential and complex, and that can’t be understood through sporadic flashes of attention... the site won’t be trying to keep up with breaking news...watch things unfurl at the pace of evolving trends rather than daily development…

Free group messagingIt's like a private chat room for your small group. Have as many as you want, and it's always free. Now, you can coordinate with coworkers, organize a game night, and keep in touch with family all in the same place.

Neat idea, if not exactly being exploited by many

How can you make your social visuals more compelling?The Media Octopus put together an information-packed infographic on the importance of social visuals. It contains a lot of great advice and creative ideas for marketers looking to up their visual game, including these four tips for visual social success:

the collapse of the digital interface of the Common Agricultural Policy (CAP) IT system... supposed to be one of its key exemplars for GDS in showcasing its "agile" approach to delivering digital technology... the system will be 40 per cent over budget at £215m and has led to disallowance penalties to the EU of up to £180m per year due to mis-paym…

With independent journalism increasingly looking like an endangered species, a EU communication strategy that helped European media build the European Public Sphere would be a smarter longterm move than propaganda and brochureware

By the time Cameron wrote “Orbital Content” in April of 2011, almost all visits to A List Apart and zeldman.com were triggered by tweets and other third-party posts... SO JUST WHY are we afraid of Medium?