Curated Resource ( ? )
mobile media memo | The Surprising Value of a Mobile User
Curated:
04/02/2016 from
mobilemediamemo.com/the-surprising-value-of-a-mobile-user/?utm_source=Daily+Lab+email+list&utm_campaign=2063568542-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-2063568542-395968141
my notes ( ? )
we’re seeing early signs that the value of a mobile user is greater than a desktop user...
Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted.
investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobile screen? ... researchers concluded that “people were equally likely to be engaged on mobile as they were on TV” and mobile was “on par with TV” with emotional intensity.
mobile is still in its early days. The faster we recalibrate our beliefs, the more we’ll invest in mobile... focus on new opportunities instead of just trying to repurpose and protect what we currently do. After all, mobile dimes will soon turn into mobile dollars. You can earn them — or someone else will gladly do it for you.
Facebook’s... shift from desktop to mobile has led to much higher engagement and average revenue... exactly the opposite of what everyone predicted.
investing millions in rich video experiences... But isn’t a larger screen more immersive than a small mobile screen? ... researchers concluded that “people were equally likely to be engaged on mobile as they were on TV” and mobile was “on par with TV” with emotional intensity.
mobile is still in its early days. The faster we recalibrate our beliefs, the more we’ll invest in mobile... focus on new opportunities instead of just trying to repurpose and protect what we currently do. After all, mobile dimes will soon turn into mobile dollars. You can earn them — or someone else will gladly do it for you.
Read the Full Post
The above notes were curated from the full post mobilemediamemo.com/the-surprising-value-of-a-mobile-user/?utm_source=Daily+Lab+email+list&utm_campaign=2063568542-dailylabemail3&utm_medium=email&utm_term=0_d68264fd5e-2063568542-395968141.Related reading
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