Curated Resource ( ? )
With a bet on a platform strategy, BuzzFeed faces business challenges
Curated:
02/02/2016 from
digiday.com/publishers/buzzfeed-platform-strategy-business/
my notes ( ? )
BuzzFeed has mastered the art of distributed publishing... 5 billion views per month ... across 30 platforms, from Facebook to Pinterest to Snapchat. In a month it does 3 billion video views, less than 5 percent of which are on BuzzFeed.com.... But BuzzFeed must navigate a thorny transition...
What’s the ROI of (brand) cat videos? Marketers also are demanding more proof that native ads are effective at more than just getting clicks and shares.
What’s the ROI of (brand) cat videos? Marketers also are demanding more proof that native ads are effective at more than just getting clicks and shares.
Read the Full Post
The above notes were curated from the full post digiday.com/publishers/buzzfeed-platform-strategy-business/.Related reading
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See also: Content Strategy , Online Strategy , Media , Business