Overview: Content Strategy

The might of Google and Facebook in the digital market, combined with structural changes such as the growth of mobile, which is proving harder to monetise than print, has increased the pace of change since last summer... Guardian Labs, its branded content division launched in 2014, to “make a far, far greater contribution” over the next three yea…

"I’m posting different things in different places, not just reposting the same thing over and over" - in response to Shel Holtz and Dave Winer on Medium

“How data is generating green lights to keep you moving on the road” is a piece of native advertising paid for by Siemens and written by Quartz’s marketing team. It’s also a perfect example of how Quartz is bringing compelling storytelling and design to sponsored content... Quartz uses an in-house creative team to extract relevant stories and ta…

Thinking, Fast and Slow is a best-selling[1] 2011 book by Nobel Memorial Prize in Economics winner Daniel Kahnema...: his early days working on cognitive biases, his work on prospect theory, and his later work on happiness.The book's central thesis is a dichotomy between two modes of thought: "System 1" is fast, instinctive and emotional; "System …

Therein lies the trouble with virtual reality. The hardware is incredible, but the content has been slow to catch up. Shooting 360 degree video and audio in a way that isn’t jarring and tells a coherent story is difficult and expensive... any brand that deals with physical products and experiences should start thinking about what the ultimate VR …

The media’s reaction to David Bowie‘s death from cancer early this morning demonstrates just how widely curation has become in journalism practice – and specifically, how it has become the web native version of the obituary. Below I’ve done a bit of curation of my own: 8 13 ways that different publications used curation to mark the death of a lege…

Every business in the world will have a bot. It will allow any customer to talk to them in the simplest way possible, sending a message.

On Tuesday, the American people will see a multi-platform streaming and social broadcast of the State of the Union that reflects the ways people experience live events in 2016. We’ll be reaching people where they are — and making it possible for them to engage, respond, and share the President’s speech themselves in new and different ways... vide…

from a locked-down Brussels to a grieving Paris to a refugee camp in Greece, Henry Porter reports on the European Union’s existential crisis.

2015 MARKED PROPUBLICA’S most ambitious year to date in visual and interactive storytelling...here are some highlights from the year that was.

Consumers have difficulty distinguishing between native advertising and editorial content, according to a new study by researchers at Grady College ... only 17 out of 242 subjects -- under 8% -- were able to identify native advertising as a paid marketing message in this experiment... Just 18.3% identified native ads as paid messages in the secon…

Publishers like the New York Times should be having an existential crisis over Facebook’s instant articles. Instead they’re embracing them.. digital content is being divided between a lucrative high-end entertainment world,... and a low-end publishing world where content is expected to be “free,” ... a model that... might work to BuzzFeed’s adv…

2015 is the Year of the Card. Screen-size cards are everywhere, from websites to native apps and are designed to look like their physical counterparts. It’s an easy way for you to shuffle through a series of digital containers with the flick of a thumb...cards are a style that seems just made for apps.

we want to create use cases for people with limited time available to explore news stories on the mobile ... challenge is to provide the news in a quick, snappy format while also providing the opportunity to deepen their understanding when needed. As well as providing summaries and deeper information we feel this approach could lead to news bec…

full rollout in those markets, and elsewhere in Europe, is slated for “early 2016”.) Upday sounds as if it will be aggregating a variety of editorial content based on contextual signals available via mobile — such as user location and interests. UPDAY will offer Samsung customers access to a range of news content that combines ‘Need to Know’ in…

society had a pretty straightforward system of rewards: you give us something of value, and we’ll heap praise on you. It’s a fair trade ... that most social media gurus ... are unwilling to make ... insist on trying to “hack” the system... sheer laziness... shortcuts to notoriety rather than slowly, painstakingly, lovingly crafting something of va…

Here are 8 tips for using Medium effectively:

Google Spotlight Stories is a new form of storytelling made specifically for mobile and VR. In these 360-degree, interactive stories, your phone becomes a window to a world all around you. The sensors on your phone allow the story to be interactive; when you move your phone to various scenes, you are able to unlock mini-stories within the story.

A FEW trends emerge from the list of The Economist's ten most-read articles of 2015. The theme of inequality remains top of mind for our readers; articles about Asian-Americans, working-class males and inherited privilege all found their way into the top four. Many articles in this list are amongst our longer offerings, suggesting that readers set…

The very best long reads of the yearChosen by Don Van Natta Jr. (@DVNJr) and Jacob Feldman (@JacobFeldman4)

Journalists had raised questions about how comments on the sponsored content were moderated, compared to how comments are moderated on other Atlantic content.Initial comments on the story appeared to be exclusively supportive of Scientology... the “Native Solutions” program, started three years ago and supported by a 15-person creative team, “now…

Native advertising is one of the biggest — and more controversial — obsessions in media. The editorial-mimicking ad format, which is arguably not new at all but a modern spin on the advertorial, is still a small part of budgets for most advertisers. But 63 percent of ANA members said in a survey that they expected to increase their spending on nat…

The EC set up Drop’pin to help young people find training, apprenticeship and intern opportunities across Europe. I did some content marketing (blogging, enewsletter, social media support) and developed a global CRM strategy.

From HBO's 'The Leftovers' and critical darling 'Fargo' to Netflix's breakout hit 'Master of None,' THR's chief TV critic ranks 46 superior shows that made an impression this year.

streaming shows ... the original series that Netflix, Amazon and their ilk release all at once, in full seasons ... are becoming a distinct genre all their own ... Weekly TV thrives by creating a constant state of tension, teasing you to come back next week. Streaming relies on The Suck.

Each year, we ask some of the smartest people in journalism and digital media what they think is coming in the next 12 months. Here’s what they had to say. - Predictions for Journalism 2016 » Collections » Nieman Journalism Lab » Pushing to the Future of Journalism

Our editors, writers, designers, and producers choose their favorite articles from outside Bloomberg.

The innovation we talk of in journalism isn’t the kind of innovation designed to radically change the way consumers behave, it’s really just short term reactionary attempts to try and deliver content to platforms the majority of consumers already use... Innovation in tech is rarely if ever short term... We’re being taken on this journey and it …

We used to have publications that covered a broad swath; now we have niche. We’ve gone from lists to listicles. Articles are supplanted by particles ... news as fluid and ever-updating. This will be the year where the pioneers succeed in reassembling the parts. It seems unlikely that the power of the press will lie solely in large news institutio…

not much drives traffic as effectively as stories that vindicate and/or inflame the biases of their readers... specifically tries to invent stories that will provoke strong reactions in middle-aged conservatives. They share a lot on Facebook... they’re the ideal audience. institutional distrust and cognitive bias are so strong that the people who…