Curated Resource ( ? )
What the detractors of Quartz's news app have missed
my notes ( ? )
"We put aside existing notions about news apps and imagined what our journalism would be if it lived natively on your iPhone. It wouldn’t be a facsimile of our website. It would be something entirely different, with original writing, new features, and a fresh interface."...
The Quartz news app isn't for everybody ... the app is by design unlikely to appeal to everybody... that will possibly make it vital to enough people to make it worth Quartz's while. ... a technique that we're seeing more and more publishers adopt as cracks begin to appear in the idea that scale alone can support a publisher... generic, for-everybody content strategy doesn't translate to an environment where more niche sites could attract specific audiences, which were in turn more attractive for advertisers (and are valued as such).
The Quartz news app isn't for everybody ... the app is by design unlikely to appeal to everybody... that will possibly make it vital to enough people to make it worth Quartz's while. ... a technique that we're seeing more and more publishers adopt as cracks begin to appear in the idea that scale alone can support a publisher... generic, for-everybody content strategy doesn't translate to an environment where more niche sites could attract specific audiences, which were in turn more attractive for advertisers (and are valued as such).
Read the Full Post
The above notes were curated from the full post www.themediabriefing.com/article/one-size-fits-all-what-the-detractors-of-quartz-s-news-app-have-missed?utm_source=API+Need+to+Know+newsletter&utm_campaign=1cbd4056d7-Need_to_Know_February_17_20162_17_2016&utm_medium=email&utm_term=0_e3bf78af04-1cbd4056d7-45795445.Related reading
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