Overview: Social Web

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn migh…

In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?... Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; su…

I spoke to seven news organizations - Recode, The Verge, Reuters, Mic, Popular Science, The Week, and USA Today's FTW - about their decision to suspend comments, the results of that change, and how they manage reader engagement now... Here's how they're all using social media to encourage reader discussion. - What happened after 7 news site…

it’s been recommended over 6,500 times... the problem is this: the article is… crushingly insubstantial... there are dozens of similar pieces churning around Medium at any time: how to listicles, life-hack guides, autodidactic treatises on ‘personal growth’ etc etc... in the spirit of “if you can’t beat them join them”, here is my hastily co…

At Buffer, we create all the images for our blogposts and social media sharing without any outside design help. We rely on a handful of amazing tools and resources to get the job done, and I’ll be happy to share with you the ones we use and the extras that we’ve found helpful or interesting. - 23 Tools and Resources to Create Images for Social …

nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps d…

I am, however, not loving what responses are doing to my profile page. There is value in a response, to be sure, and I don’t want to lose that but when a reader visits my page, it is littered with my responses to other articles — interesting stuff for me and the respondee, not so much for the new reader. - I love responses — I love to respond a…

FalseHilarious: “[US] Corporations on Twitter”. Worth watching if only for the humour, but it’s interesting that these sort of mistakes haven’t been made that often by the EU Institutions, as I originally feared in 2009, with the more-amusing-than-revolting exception of The Great Berlusconi TwitterWall Kerfuffle (2010).

Apple isn't the only one developing an exclusive news service for its mobile customers. Samsung has announced a partnership with Axel Springer... to develop a news platform exclusive to Samsung Galaxy... UPDAY is being pitched as an "aggregated news content platform," with stories selected both algorithmically and by a local team of news editor…

Seenthis dispose de fonctionnalités lui permettant de déterminer la langue des messages... - le message global est analysé, - les paragraphes de citation à l’intérieur du billet sont analysés à part. De cette façon, je peux écrire un billet en français, contenant des extraits en anglais et en espagnol. Seenthis est capable de déterminer la…

Du short-blogging sans limite de caractères. De la recommandation de liens. Des automatismes pour rédiger facilement vos messages. Des forums sous chaque billet. De la veille d'actualité. Une thématisation avancée. ... Seenthis propose le concept de « short-blogging » : du blogging de référencement au travers de billets dont la taille n'est pas…

only when people are tempted to write gushing praise about a product they secretly despise that I think you have thrown away everything that you supposedly stand for... quite depressing to think that after all these years, we are still trying to put a price tag on everything that moves.,, However, there is something quite refreshing and excitin…

If you stop to think about it, you might get appalled at how much time, money, and effort are meaningless for brand social marketing.... Get back to basics... It comes down to two simple mentalities. They want compelling content and they want a connection that makes sense for them, not you. - There Are Only Two Things People Want from Your B…

My first subscribers, surveyed last week, were equally split between the diverse formats and styles of my first four editions, so here’s a 5th.

I'm launching a enewsletter to ensure I absorb something from the social media firehose.

I have been under the impression for quite a while that eventually one of the large content marketing platforms...  will develop social media capabilities ... that content marketing would be the parent, and social marketing would fit underneath it. What Sprinklr is trying to do is flip the script on that, where social media becomes the parent a…

Something for the bloggingportal reboot, courtesy @ronpatz: "quantitative text analysis has provided useful tools to extract policy positions from text or estimate sentiment of political speech, the application of such techniques is hitherto limited to monolingual contexts. We present a possible solution to this problem by presenting a reliable…

any of our thread-connected notes that travel around the web will carry all the related notes with them. Clicking into a note lands you at the top of the thread page, where you’ll see a brief overview of the blog conversation and, pinned right below, the note you clicked to see. If other notes were published later in time, clicking on the red box …

You really have two types of people you can leverage to aid your target marketing and social strategy efforts: - Influencers: Popular, well-respected, quasi-celebrities in your industry/space that share and engage in relevant content, and have a large audience and an engaged following. - Advocates: Vocal evangelists who are already a big fan o…

If you already have a blog, consider posting new or old blog posts on Medium. This is what I do, and it’s helped breathe new life into old work.... - WHY MEDIUM IS GOOD FOR YOUR WRITING CAREER — Personal Growth — Medium

Good intro to WaPo's Clavis recommendation engine ... "technology that figures out what stories are about, categorizes them by topic, and assigns each a series of keywords. It runs that same process on the Post’s readers and identifies their presumed interests based on stories they’ve read. Clavis then pairs readers with stories... the Post imp…

What does the rise of digital distributors mean for the Open Web?... is there a point at which distributors create enough value for publishers to stop having their own websites? If distributors are capturing market share because of a superior user experience, is there a future technology that could disrupt them? And the ultimate question: who will…

We collected a trove of interesting and actionable headline formulas from some of the best sources for headline writing, and we’ve tossed in a few of our favorite Buffer headline formulas, too. - 30+ Ultimate Headline Formulas for Tweets, Posts, and Emails — Social Media Tips — Medium

"There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media... brand organic opportunities have disappeared and social media marketing has become entirely a paid game... Evidence of social media's remarkably poor reach is all around, and many social media marketers ar…

Facebook seems to be giving Notes a reboot... looks like nothing else on the website: It has a clean, white-space-filled design with extravagantly readable type. It looks, in other words, like Medium. - Facebook, Medium, and the Personal Press Release - The Atlantic

Daily I now see posts published authors on LinkedIn that praise the value of finding out your "SSI". . .. while at the same time gently but not so quietly promoting what their score is... I believe the "one percenters" tag is entirely relative since each of have a completely different network from anyone else in the world. - Did LinkedIn go …

A tl;dr version of “From One Spokesperson To Millions” the brilliant 45-minute longread by @jessedee on taking one of the most successful campaigns of all time - Paul Hogan’s 1980s Tourism Australia campaign - and updating it for the age of user-generated content. Some key quotes:

"by simply learning from disciplines like urban planning, zoning regulations, crowd control, effective and humane policing, and the simple practices it takes to stage an effective public event, we can come up with a set of principles to prevent the overwhelming majority of the worst behaviors on the Internet... Businesses that run cruise ships …

Social and mobile have fundamentally altered attention. Platforms for self-expression and communication are the largest and most important media companies of the millennial age, dominating share of attention and engagement for young people. And the behavior of the young is predictive of the future. - May I Have Your Attention, Please? — Medium

We seem to be suckers for a happy ending ... Upworthy and Viral Nova, have become skilled in coming up with headlines that turn a sad tale on its head. Shifting the focus away from sadness changes a story’s emotional footprint, helping it travel further on social networks... While bad news is a mainstay of the media, people tend to avoid passin…