Curated Resource ( ? )

Burn It Down, Start From Scratch And Build a Social Media Strategy That Works

my notes ( ? )

"There are times you simply need to destroy what exists in order to replace it with something better. Such is the case for social media... brand organic opportunities have disappeared and social media marketing has become entirely a paid game... Evidence of social media's remarkably poor reach is all around, and many social media marketers are simply ignoring it (or hoping their bosses do)... Social does not deliver purchasers ... delivers poor conversions ... fails to deliver trust ... Nor is Social media a major factor in search engine rankings Social media marketing has become a house of cards, teetering with lies stacked high since the dawn of the social media era" Awesome longread. Not to be missed. - Burn It Down, Start From Scratch And Build a Social Media Strategy That Works | Experience: The Blog

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The above notes were curated from the full post www.experiencetheblog.com/2015/08/burn-it-down-start-from-scratch-and.html?m=1.

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