Curated Resource ( ? )

Platforms, distribution and audience

Like platform , facebook , promotion , filter bubble , linkedin , blogging , open web , tumblr , medium

Curated: 23/09/2015 from ben-evans.com/benedictevans/2015/9/14/distribution-and-audience?utm_content=buffer08f34&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

my notes ( ? )

Blogging has never been easier but getting read has never been harder... The problem isn't freedom or openness but distribution... you might post it on Facebook or Google Plus. Your friends might see it ... (though this is largely random) and they might share it ... You might post it on LinkedIn and your network might see it ... and LinkedIn might feature it... But that's rather a lottery... Then there are things that are both dedicated publishing platforms and distribution networks, and come with an audience - most obviously, Tumblr and Medium [which] is trying to be a discovery and distribution network ... to solve the same problem - 'how do you get read?' All this is really an argument for platforms over the raw URL, filling in things ...like distribution, identity or revenue. Hence, Google and Facebook gave one kind of distribution and Linkedin, Tumblr, Twitter and especially Medium provide another... there is always an embedded value judgement in what Google or Facebook (or Medium) shows you. A filter is a decision.... the open web has the same underlying problem as a closed propriety discovery platform - it's just expressed in a different way.. there's always going to be a filter. - Platforms, distribution and audience — Benedict Evans

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The above notes were curated from the full post ben-evans.com/benedictevans/2015/9/14/distribution-and-audience?utm_content=buffer08f34&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer.

Platforms, distribution and audience

my notes ( ? )

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