Curated Resource ( ? )
Blogging is Alive and Well for Leaders, Learners & Lead Generators
Curated:
18/09/2015 from
medium.com/@tomvanderark/blogging-is-alive-and-well-for-leaders-learners-lead-generators-fd481fedc080
my notes ( ? )
In 2009 some folks said Twitter would kill blogging. Six years later, longform is flourishing.... What caused this resurgence of writing?...
Getting Smart frames and manages thought leadership campaigns. These transmedia initiatives start as a blog series across three or four platforms... amplified by podcasts, infographics and social media; summarized in a book ... become workshops and other professional learning resources...
Successful content marketers ... tell stories that reinforce world frames... through authenticity, first impressions, believability and making a connection to values...
Content marketing isn’t just the job of the communication department — everybody in the organization that sells, provides technical assistance, or develops products should be contributing.
- Blogging is Alive and Well for Leaders, Learners & Lead Generators — Medium
Read the Full Post
The above notes were curated from the full post medium.com/@tomvanderark/blogging-is-alive-and-well-for-leaders-learners-lead-generators-fd481fedc080.Related reading
More Stuff I Like
More Stuff tagged content marketing , content strategy , blogging , transmedia
See also: Content Strategy , Social Media Strategy , Content Creation & Marketing , Social Web , Communications Strategy