Curated Resource ( ? )
The Rise of the Engagement Editor
my notes ( ? )
nothing about Federman’s job responsibilities at Fortune are traditional for a Time Inc. employee. He works closely with colleagues in editorial, public relations and marketing. He mines analytics for data about the best times to post stories and what’s connecting with readers. He identifies trending stories and occasionally writes one ... helps devise search engine optimization and social media strategies... helps run the newsroom’s social media accounts... build buzz around Fortune’s conferences and franchises ...
engagement editors ... are critical as the number of publishing platforms expands, the ability for users to interact with journalists and media outlets increases, and the metrics used to measure content popularity become more sophisticated.
- The Rise of the Engagement Editor and What It Means | MediaShift
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The above notes were curated from the full post mediashift.org/2015/08/the-rise-of-the-engagement-editor-and-what-it-means/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=0761d4ef35-Need_to_Know_August_20_20158_20_2015&utm_medium=email&utm_term=0_e3bf78af04-0761d4ef35-45795445.Related reading
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