Curated Resource ( ? )
Influencers And Advocates: Who Are they & How Can They Help? | Sysomos Blog
Curated:
27/08/2015 from
blog.sysomos.com/2015/08/24/influencers-and-advocates-who-are-they-how-can-they-help/
my notes ( ? )
You really have two types of people you can leverage to aid your target marketing and social strategy efforts:
- Influencers: Popular, well-respected, quasi-celebrities in your industry/space that share and engage in relevant content, and have a large audience and an engaged following.
- Advocates: Vocal evangelists who are already a big fan of what you do and have first-hand experience with your brand.
... Do you want to draw mass awareness about a new campaign or product release? Find an influencer. Do you want help create engaging, authentic content? Find an advocate.
- Influencers And Advocates: Who Are they & How Can They Help? | Sysomos Blog
Read the Full Post
The above notes were curated from the full post blog.sysomos.com/2015/08/24/influencers-and-advocates-who-are-they-how-can-they-help/.Related reading
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