or
or
or
&
Lead Your Practice - The Three Moments
www.linkedin.com

Staying aware of the opportunities as they arise is a key element to being a commercially successful thought leader.

ColaMailer agent
github.com

A LangChain agent that:Asks what you are selling (powered by GPT-4)Conducts research on your prospect (via Google)Crafts an email (using GPT-4)Sends it (via Zapier)Using 42 lines of code.

24/04/2023
Superhuman: What can AI do in 30 minutes?
www.oneusefulthing.org
Card image

"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".Key prompts, first with Bing, as it&…

16/04/2023
Marketing Beyond Cookies cartoon
marketoonist.com
Card image

A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?Others par…

How to Reach and Sell to Early Adopters
content.buysellads.com
Card image

early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

Distribution
a16z.com

Andreessen Horowitz on sales channels, because "products often fail because the company chose the wrong route to market... A properly designed sales channel is a function of the product that you have built and the target... you wish to pursue."Presented as a function: the channel (c) is derived by a function (f) - distribution design - …

Opinion | Trump Is Staking Out His Own Universe of ‘Alternative Facts’ - The New York Times
www.nytimes.com
Card image

In less than a year... weekly church-attending white Protestants convinced that Donald Trump was anointed by God to be president grew from 29.6 percent to 49.5 percent... Capitalizing on that devotion is integral to Trump’s re-election ...all-enveloping digital campaign website... campaign app... a self-contained, self-reinforcing arena where Trum…

Want to Find a Misinformed Public? Facebook’s Already Done It
themarkup.org
Card image

While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in min…

A Bank Makes People Cry, Johnnie Walker Bets On Jude Law: The Top 5 Ad
www.fastcompany.com

When you’re pitching a luxury product, one rule of thumb is to surround it with other luxury items. ... “A Gentleman’s Wager,” ... a fun, classy-looking short... none of it has the icky feel of a sales pitch.

21/02/2020
Disinformation For Hire: How A New Breed Of PR Firms Is Selling Lies Online
www.buzzfeednews.com
Card image

for manipulating public opinion... automation and artificial intelligence “can quickly generate traffic and publicity much faster than people.”...If disinformation in 2016 was characterized by Macedonian spammers... Russian trolls... 2020 is shaping up to be the year communications pros for hire provide sophisticated online propaganda operations .…

The Greatest Sales Deck I’ve Ever Seen – The Mission – Medium
medium.com
Card image

led prospects through the following five elements, in precisely this order: #1. Name a Big, Relevant Change in the World... the undeniable shift in the world that creates both (a) big stakes and (b) huge urgency for your prospect.... most pitch advice ... is to start with “the problem.” When you assert that your prospects have a problem, you put …

A tagline sucks. A rallying cry rules
medium.com
Card image

A rallying cry creates the emotional shorthand that sticks in our heads and builds strong positive associations. Those are powerful elements that help a brand rise above competitors and help turn customers into advocates. Think about doing that for our organizations. That’s important work. Too important for a mere tagline. It’s time for a rallying…

29/08/2018
Generate free LinkedIn business leads (The one coffee method) - Marc Stoiber Brand Strategy
www.marcstoiber.com
Card image

A fairly simple, free routine that’s enabled me to market myself on LinkedIn with surprisingly good results. It worked for me, it might work for you.

06/08/2018
How Advertising’s Killing Itself – Eudaimonia and Co
eand.co
Card image

Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

What Makes a Good, Un-Sleazy Lead Magnet? 9 Utterly Clear Examples
fizzle.co
Card image

"lead magnets” or “freebies” or “opt-in incentives,” and they are insanely effective for growing your email list. And not only that, they can be excellent for growing trust with your audience as well... In this post you’ll learn: What makes a GOOD freebie What’s working for others (9 examples) How to design the right freebie for your business

4 Best Practices for Influencer Marketing
medium.com
Card image

Relevancy is one of the best practices for influencer marketing. The second thing is that it’s useful.... have influencers participate in programs that create something useful for potential customers... Co-creation makes it a lot more interesting for the influencer... more likely that they will participate... it was human.... about people, not ne…

27/05/2017
How to plan your digital strategy with the PROSPER framework
econsultancy.com
Card image

The PROSPER framework is a jargon-free planning model designed to help marketers create consistent work in a digital world.

13/02/2017
Creating A Powerful Content Marketing Framework
steveologygroup.com

A content marketing framework... allows you to develop a process that can be duplicated... repeatable framework for any type of content to be better utilized... incorporate goal setting at the beginning... an understanding from goal setting to how you’re going to put that into a strategy ... Once you publish ... get feedback and optimize the conte…

Is Facebook’s Targeting Completely Bogus?
blog.markgrowth.com
Card image

This new tool shows users what Facebook determines are their interests... has provided a glance into the deep flaws of Facebook’s interest targeting. Advertisers should be concerned about where their dollars are going... Here are the main flaws I came across:... I would just recommend approaching targeting differently:

Helpful Resources for Creating Personas and Researching Keywords — Marketing and Growth Hacking
mng.lincolnwdaniel.com

If you handle the marketing for your company, you will find that the below resources are either excellent starting points or perfect as-is solutions

Jobs to be Done
www.christenseninstitute.org
Card image

Conventional marketing techniques teach us to frame customers by attributes... ultimately create products and entire categories too focused on what companies want to sell, rather than on what customers actually need... Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things becau…

Your Whole Company Needs to Be Distinctive, Not Just Your Product
hbr.org
Card image

The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis.  It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your f…

Introducing the Digital Marketing Canvas
www.linkedin.com

The DMC is a practical guide to develop a strategy to accelerate business growth. It's made for anyone in the company to get around the table. Marketers, Entrepreneurs, Developers, Designers, Sales,... It's a tool of co-creation. Brainstorming as a starting point, the digital strategy is the finish line. As you go to through the process you'll lea…

13/01/2016
So, what exactly is branding?
medium.com
Card image

A brand is a unique set of associations in the mind of a customer... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think whe…

03/01/2016
16 More Sure-Fire Ways to Make Sure Your Emails Are Opened
www.jeffbullas.com
Card image

In the last post, we saw 15 different ways you can instantly boost your email open and read rates today.We looked at how you can be play ethical, use hypnotic words, create a stellar autoresponder list and a personalized welcome message, among other things.Here are 16 more ways to make sure your emails are opened and to boost your click-through ra…

30/12/2015
Litmus Newsletter
pages.litmus.com
Card image

nice enewsletter design from litmus

44 Powerful Marketing Tools for Facebook Ads, Websites, CRM...
www.jonloomer.com
Card image

Whether it be for managing Facebook ads, CRM, podcasting, webinars or my website, people are curious about the software behind this business. - 44 Powerful Marketing Tools for Facebook Ads, Websites, CRM and More - Jon Loomer Digital

50 Days of Spin to COP21
happeningo.com
Card image

This COP21 soonfeed lets you discover and get alerts to live streams, live blogs, hangouts and other online happenings related to the Paris climate talks. - 50 Days of Spin to COP21 - Happeningo

32 Fast and Cheap Marketing Tests Y
medium.com
Card image

Below are some basic marketing test ideas across all nineteen traction channels. These tests are designed for businesses trying to get to product/market fit, either preparing for a successful launch or post-launch, but may be useful for any business... middle ring tests and should cost less than a thousand dollars and take less than one month o…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.