"The project: to market the launch a new educational game... in 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and “hero shot” graphic, made a social media campaign for multiple platforms, and scripted and created a video".
Key prompts, first with Bing, as it's online:
Then to "GPT-4, to actually build the website... You are an expert site designer. You are creating the launch announcement page for the Saturn Parable, outlined below. create the following webpage. Make it an HTML page that I can run on my computer. List any additional assets I will need to make it work and where to put them.".
The resulting site called for a hero image, so after asking ChatGPT what that was, "I turned to ... MidJourney... “mba students in futuristic space-like setting, Saturn overhead".
Bing for social media. "Can you write me the social media campaign I need to promote this using the Wharton accounts on social?... Show me some examples of posts?"
Finally, for a video, "I asked Bing for a script, used ElevenLabs to create a realistic voice, and D-id to turn it into a video. You can see it here! "
All in 30 minutes. And with ChatGPT's plugins, "I could have actually asked ChatGPT-4 to run the email campaign for me".
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See also: Communication Strategy , Content Creation & Marketing , Communications Strategy , Large language models