Curated Resource ( ? )
So, what exactly is branding?
Curated:
03/01/2016 from
medium.com/@guygordon/so-what-exactly-is-branding-244c753ad2cc
my notes ( ? )
A brand is a unique set of associations in the mind of a customer
... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think when I mention Swatch. Fun, colourful, cheeky, playful, inexpensive… and no less a reflection of its wearer than a Rolex.
... Mention a luxury brand like Rolex and the associations that spring to mind are likely to include wealth, prestige, status, craftsmanship, heritage, exploration. Whatever your take on someone who sports a $30,000 Daytona, it’s probably going to be different from what you think when I mention Swatch. Fun, colourful, cheeky, playful, inexpensive… and no less a reflection of its wearer than a Rolex.
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The above notes were curated from the full post medium.com/@guygordon/so-what-exactly-is-branding-244c753ad2cc.Related reading
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