Curated Resource ( ? )

Jobs to be Done

Like marketing , jobtodo , christensen , toptask
Curated: 13/06/2016 from www.christenseninstitute.org/key-concepts/jobs-to-be-done/
Jobs to be Done

my notes ( ? )

Conventional marketing techniques teach us to frame customers by attributes... ultimately create products and entire categories too focused on what companies want to sell, rather than on what customers actually need... Customers rarely make buying decisions around what the “average” customer in their category may do—but they often buy things because they find themselves with a problem they would like to solve. With an understanding of the “job” for which customers find themselves “hiring” a product or service, companies can more accurately develop and market products well-tailored to what customers are already trying to do.

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The above notes were curated from the full post www.christenseninstitute.org/key-concepts/jobs-to-be-done/.

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