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Your Whole Company Needs to Be Distinctive, Not Just Your Product
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The heart of differentiation therefore is your company’s ability to develop and promote distinctive products, services, and branded experiences on a consistent basis. It’s not the output that sets you apart, but the way that everything you do supports the product and gives it context... set apart your company as a whole, instead of staking your future on one or two isolated products. This requires you to build distinctive capabilities ... focus on creating an enterprise so distinctive that it can create many products, services and brands, each more compelling than the next... Distinctive capabilities cannot be easily replicated by others.
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The above notes were curated from the full post hbr.org/2016/05/your-whole-company-needs-to-be-distinctive-not-just-your-product?utm_source=API+Need+to+Know+newsletter&utm_campaign=6c94dc38ff-Need_to_Know_May_20_20165_20_2016&utm_medium=email&utm_term=0_e3bf78af04-6c94dc38ff-45795445.Related reading
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