Curated Resource ( ? )

Want to Find a Misinformed Public? Facebook’s Already Done It

Want to Find a Misinformed Public? Facebook’s Already Done It

my notes ( ? )

While vowing to police COVID-19 misinformation on its platform, Facebook let advertisers target users interested in“pseudoscience” ...

The Markup paid to advertise a post targeting people interested in pseudoscience... ad was approved by Facebook. ... boosted a post targeting people interested in pseudoscience on Instagram... ad was approved in minutes.

We reached out to Facebook asking about the targeting category on Monday morning... Wednesday evening ... Facebook had eliminated the pseudoscience interest category...

an ad for a hat ... protect my head from cellphone radiation appeared ... on Thursday, April 16... because “Lambs is trying to reach people Facebook thinks are interested in Pseudoscience.” ... Lambs CEO ... didn’t select the pseudoscience category... done by Facebook independently...

people who believe in one conspiracy theory are more likely to be convinced of other conspiracy theories... offering advertisers the ability to target people ... Facebook is taking “advantage of this sort of vulnerability... to pull them further down and to monetize that...

104 pieces of content ... identified as spreading false or misleading information about coronavirus... viewed ... more than 117 million times... 41 percent ... still active on the site, nearly two-thirds ... debunked by Facebook’s own fact-checking partners...

Consumer Reports ... schedule seven paid ads that contained fake claims... social distancing doesn’t work ... stay healthy by drinking small doses of bleach. Facebook approved all of the ads.

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See also: Communication Strategy , Content Strategy , Online Strategy , Social Media Strategy , Content Creation & Marketing , Psychology , Social Web , Media , Communications Strategy

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