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Overview: Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

More services: start with Communication strategy.

Relevant resources

What are you revealing online?
ideas.ted.com
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"...there are computational techniques that will reveal all kinds of information about you that you're not aware that you're sharing... "Project Gaydar... were able to infer people's sexual orientation by completely ignoring anything that the person had actually said and instead looked at the person's friends ... even if you're a person who want…

21/07/2014
Disruption Debate - What's Missing?
edgeperspectives.typepad.com

"incumbent players [must] expand the horizons of their leadership team beyond the next quarter or next year ... challenge key assumptions... resist the temptation to deny that [disruption] exists." - Edge Perspectives with John Hagel: The Disruption Debate - What's Missing?

02/07/2014
The Disruption FAQ
www.asymco.com
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Wow, that's timely: "Q1. What is disruption? Disruption happens when the strong are defeated by the weak....

29/06/2014
Secrets of the Creative Brain
www.theatlantic.com
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Fascinating account of a leading scientist's decades-long investigation into creative genius and mental illness. creative people are better at recognizing relationships, making associations and connections, and seeing things in an original way... creative people have shown stronger activations in their association cortices ... This pattern h…

29/06/2014
"outside experts: pixie dust and rainbows"
www.washingtonpost.com

A whole bunch of reasons why the wrong consultants are hired for the wrong reasons: "When we don’t know much about somebody, we ... think about people in over-optimistic ways...what normal individual can stand up against an outsider or expert made up of pixie dust and rainbows? ... when we go looking for a better expert ... we tend to find them…

What To Make Of Jill Lepore's Attack On Disruption?
www.forbes.com
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@digitaltonto weighs in on the LePore v Shristensen debate on Forbes: "Yet Lepore veers off course by essentially affirming the consequent.... In her fervent desire to critique, she conflates. Disruption, innovation and disruptive innovation are, in fact, three distinct entities.... there is more than one way to innovate, what’s really important …

25/06/2014
The Truth About Meetings -- And It's Ugly
www.makeuseof.com
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"In the end, meetings turn out to be a waste of time — just people sitting around, chatting, wasting hours of precious time (even preparing for it). Approximately 15 percent of your time working in any company is spent in meetings. That number is more than doubled for middle managers, while executives spend 50% of their time stuck in meetings."

War rages over 'Disruptive Innovation'
www.businessweek.com

Clayton Christensen reacts to Lepore's article on his theory of disruption. Nice to see academics can be as carefree with facts as politicians and think tank gurus ... "in order to discredit me, Jill had to break all of the rules of scholarship that she accused me of breaking... if she was truly a scholar as she pretends, she would have read [tho…

22/06/2014
Silicon Valley, the New Yorker, and Disruption
www.winterspeak.com
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"Case studies are terrible at proving theory, but they serve as a great way to think through a problem." - winterspeak.com: Silicon Valley, the New Yorker, and Disruption

22/06/2014
Innovation: management and culture (TumblrHub last week, part 1)
www.linkedin.com

'Innovation' threaded its way through a lot of the resources added to my TumblrHub last week: from innovation-friendly management through to innovative Content Management Systems for tomorrow's newsmedia business models and personal productivity tools.

Perfection kills creativity
www.inma.org
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5 principles for any organisation seeking to innovate digitally. Most cover the role of management and organisational structure (flat vs hierarchical structures, cross-silo interdisciplinarity, etc.), but the one that resonated most for me was cultural: "...one of the main cultural challenges [to innovation]... focus on optimising current proce…

Why Side Projects Should Be Stupid
firstround.com
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Great read on intrapreneurs and innovation. Thinking the @bloggingportal reboot probably qualifies ... "When you treat something like it's stupid, you have fun with it, you don't put too much structure around it. You can enjoy different types of success... no one is watching you and there are no expectations... The best thing a startup can d…

Great strategy is aided by diversity of thought and attitude
blogs.hbr.org
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If you're involved in developing strategy, you need to read 'Why Smart People Struggle with Strategy'. Personally I recognise a lot of this, including in myself, although I don't consider myself particularly smart. The key recommendation? "strategy should not be a monoculture ... of high-IQ analytical wizards. Great strategy is aided by diver…

Stop being a hero and avoid burnout
medium.com

Good advice for me here. "once you've established that heroism is required to hit deadlines ... work will expand to fill the available space ... more and more weekends and late nights are required to meet the expectations you've set yourself on what you and your team can achieve... by doing lots of out-of-hours work you're over-estimating …

8 tools for distributed teams
www.fastcompany.com
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Excellent intro to @buffer team's toolkit. Many I'll definitely check out, particularly Sqwiggle "... a video chat tool that helps you stay in touch with your team when you're working remotely. Every few seconds, Sqwiggle takes a screenshot of you so your colleagues can see that you're around, and just by clicking on another person you can join a …

16/06/2014
How can comms agencies best support clients' social media?
stevefarnsworth.wordpress.com
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Thoughtful post from @steveology. Reminding me of Rule #2 of "10 things the EU should probably know about social media", but adds to it. "in house staff, or primarily outsource to an agency? ... neither model works very well, but a hybrid works extremely well... The advantage of a comms agency is that their staff work for "a dozen or two comp…

Seriously considering integrating Overtask into my GTD system
mathewlowry.myhub.ai

At first glance, Overtask uses Chrome’s new tab page into a project or task management tool, depending on how granular you want to go. But in reality its approach makes it an excellent productivity enhancement:each task is managed via a tab, which stores all sites and pages associated  with that taskopening a task opens all the related sites for t…

Employee Satisfaction Doesn't Matter
www.linkedin.com

"Employees don't want to be "satisfied" as much as they want to be engaged. What they want most is a great boss who cares about their development, and a company that focuses on and develops their strengths." - Employee Satisfaction Doesn't Matter | LinkedIn

Build your brand from the inside out
www.gatehousegroup.co.uk
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"Internal communications are responsible for engagement, which can enable employees to actively play a part in shaping the values and the type of experience customers have. Engaged employees who have been inspired and experience the vision, values and mission will then be strong advocates as they work and become involved in the brand themselves…

Co-create your HR strategy as it is lived
www.hodes.co.uk
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"if you co-create with your consumers, you are more likely to develop something that they want to buy; consumers are far more likely to be advocates and ambassadors for something that they have had a say in developing; the very act of engaging in a process of co-creation will increase consumer loyalty to your brand. Swap the word "employees" fo…

How NPR Visuals works
blog.apps.npr.org
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Good insights on combining editorial, programming and visual experts from NPR: "The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy — something we’re so great at on the radio. It’s hard to make people care with a chart. Pictures were the obvious missing piec…

The Art and Science of Data-Driven Journalism
www.niemanlab.org

New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

Get a process: Read before you Share!
www.linkedin.com
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Latest post on my shiny new LinkedIn blog. Read it, and resolve to stand out of the herd ;)

27/05/2014
McKinsey: NY's open-data lessons
www.mckinsey.com

"technology is the easy part ... cultural and political—those are your two big barriers. And they’re sort of tied together.... ... a lot of people go off the rails ... dictate solutions without any understanding of the on-the-ground realities of the agencies doing the work. " - Learning from New York City’s open-data effort | McKinsey & Company

Vox+538=Upshot?
gigaom.com
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Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

Could the EU become a DAO, based on Ethereum?
america.aljazeera.com
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The mind boggles ... "perhaps the creepiest outgrowth of cryptocurrency 2.0: distributed autonomous organizations, or DAOs. Based on charters taking the form of code on a peer-to-peer network, these are entities that could automate many of the tasks of a conventional organization with varying levels of human input. For instance, a DAO could act d…

Making meetings productive
lifehacker.com
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A long, excellent read, with practical tips and tools. More people should read this! "A badly managed meeting can suck away time, energy and money without being productive for anyone. But it is avoidable: Here's what you should and shouldn't do when meeting in a group at work, whether you are leading the meeting or not." - How to Have a Meeting …

OpenRefine
openrefine.org

"...is a powerful tool for working with messy data: cleaning it; transforming it from one format into another; extending it with web services; and linking it to databases like Freebase."

Agencies Must Change or Brands Will Dump Them Entirely
blogs.wsj.com
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"Marketers now have a very real option to bring the majority of their media agency work in-house. If agencies want to maintain relevance ... [they need to] break down the silos they’ve spent the last two-plus decades creating.... The silos will come down one way or another. Smart agencies will dismantle them by design; the rest will crumble under…

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