or
or
or
Tags

Overview: Digital Transformation

Digital transformation is an over-used, over-abused term. Here’s what it means to me.

From many strategies ...

In most organisations, the following strategies are barely on speaking turns, let alone fully integrated and mutually supportive:

  • Internal communication: Every day, valuable ideas and information pour into your organisation as staff engage with stakeholders and discover useful knowledge online. But what happens then? If a piece of knowledge is valuable to them, it's probably also useful to their colleagues ... so why does so little of it circulate within your organisation?
  • Internal collaboration: Are your staff still emailing documents to each other, and spending hours tracing the latest version and integrating changes?
  • Knowledge management: Can your staff find the knowledge they need efficiently, share information effortlessly without flooding everyone’s Inboxes, and serendipitously discover relevant information around the digital equivalent of the office watercooler?
  • External communication: There is no better advocate for any organsation than empowered staff and engaged audiences. Have you transformed your workforce into Social Ambassadors, and launched communities to engage your customers and stakeholders in co-defining the future?
  • Training and employee engagement: Even if you have the tools, can your staff use them? Do they know why they should?

... to one strategy: build an internal innovation community

How can you integrate the above strategies, processes and tools? By treating them as different aspects of one, overarching goal: the creation of an internal innovation community throughout your organisation.

everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes

The idea is to frame the above strategies, processes and tools as interconnected tactics within an overall strategic framework. This aligns them to a shared set of goals: an organisation where everyone is trained and motivated to share knowledge internally and externally, supported by efficient tools and processes for knowledge management, internal and external communications.

From Strategy to Implementation

Having such a strategy is all very well, but noone will notice if you never implement it. You'll need to plan for unknowns, coordinate experts who have never worked together before, and integrate project and change management so that:

  • change rolls out with the new features, tools and processes,
  • these are developed with your staff, not foisted upon them.

I’ve specialised in the intersection of internal and external communications, collaboration and knowledge management since 1995. If you need help, get in touch.

More services: start with Communication strategy.

Relevant resources

Co-create your HR strategy as it is lived
www.hodes.co.uk
Card image

"if you co-create with your consumers, you are more likely to develop something that they want to buy; consumers are far more likely to be advocates and ambassadors for something that they have had a say in developing; the very act of engaging in a process of co-creation will increase consumer loyalty to your brand. Swap the word "employees" fo…

How NPR Visuals works
blog.apps.npr.org
Card image

Good insights on combining editorial, programming and visual experts from NPR: "The multimedia crew wanted to make pictures and video that were truly web-native, which required web makers. And our news apps lacked empathy — something we’re so great at on the radio. It’s hard to make people care with a chart. Pictures were the obvious missing piec…

The Art and Science of Data-Driven Journalism
www.niemanlab.org

New report ”examines the current state of data journalism... calling for more transparency on how data is collected and used in journalism, anticipating an explosion in news apps as a way of producing information, and ways newsrooms can address security around their data and reporting. " In particular, I love this: "...the advice that newsroom le…

Get a process: Read before you Share!
www.linkedin.com
Card image

Latest post on my shiny new LinkedIn blog. Read it, and resolve to stand out of the herd ;)

27/05/2014
McKinsey: NY's open-data lessons
www.mckinsey.com

"technology is the easy part ... cultural and political—those are your two big barriers. And they’re sort of tied together.... ... a lot of people go off the rails ... dictate solutions without any understanding of the on-the-ground realities of the agencies doing the work. " - Learning from New York City’s open-data effort | McKinsey & Company

Vox+538=Upshot?
gigaom.com
Card image

Deadtree media to do more with legacy content than paper birdcages! The latest high-profile move into explanatory journalism is New York Times' The Upshot: "offer a combination of data journalism and explanatory reporting ... head-to-head with Ezra Klein’s Vox and Nate Silver’s FiveThirtyEight ... a kind of internal aggregator and explainer for…

Could the EU become a DAO, based on Ethereum?
america.aljazeera.com
Card image

The mind boggles ... "perhaps the creepiest outgrowth of cryptocurrency 2.0: distributed autonomous organizations, or DAOs. Based on charters taking the form of code on a peer-to-peer network, these are entities that could automate many of the tasks of a conventional organization with varying levels of human input. For instance, a DAO could act d…

Making meetings productive
lifehacker.com
Card image

A long, excellent read, with practical tips and tools. More people should read this! "A badly managed meeting can suck away time, energy and money without being productive for anyone. But it is avoidable: Here's what you should and shouldn't do when meeting in a group at work, whether you are leading the meeting or not." - How to Have a Meeting …

OpenRefine
openrefine.org

"...is a powerful tool for working with messy data: cleaning it; transforming it from one format into another; extending it with web services; and linking it to databases like Freebase."

Agencies Must Change or Brands Will Dump Them Entirely
blogs.wsj.com
Card image

"Marketers now have a very real option to bring the majority of their media agency work in-house. If agencies want to maintain relevance ... [they need to] break down the silos they’ve spent the last two-plus decades creating.... The silos will come down one way or another. Smart agencies will dismantle them by design; the rest will crumble under…

The social media manager is dead. Long live social media
mathewlowry.myhub.ai

The bandwagon effect about the plague of social media experts seems to be coming to a close, at least in corporate USA

You're Doin' It Wrong | Re/code
recode.net
Card image

Some good tools to check out "Some of the exciting new tools for productivity that you can use today include: Quip, Evernote, Box and Box Notes, Dropbox, Slack, Hackpad, Asana, Pixxa Perspective, Haiku Deck, and more below. This list is by no means exhaustive, and new tools are showing up all the time. Some tools take familiar paradigms and piv…

Why does this brilliant video remind me of the preponderance of arts graduates in the #bxlsbbl? It's really worth a look. And...
www.youtube.com

Why does this brilliant video remind me of the preponderance of arts graduates in the #bxlsbbl?It’s really worth a look. And then another one. The acting here is actually superb. Watch the Expert’s expression run the gamut from shock to resignation in just a few minutes! (that one took me 20 years…)- via LaughingSquid: The Exper…

OhSoft(ohsoft.net) - Best Software Developer
www.ohsoft.net
Card image

"oCam is 100% free Screen Recorder for home and office."

12 Pillars of Innovation
www.linkedin.com

Brian Solis on LinkedIn: "a pattern of best practices ... these pillars represent the cultural capstones that the most innovative companies in the world invest in to stay ahead of the curve." - How to Build a Culture of Innovation Pt. 2: The 12 Pillars of Innovation | LinkedIn

Why workplace hierarchies persist
qz.com
Card image

Nothing in here about information flow management, but a lot of interesting theory about how evolutionary psychology reinforces the need to support pyramidal organisational structures. "power and winning create a self-reinforcing dynamic. Talented people associate themselves with success and attract other talented people to their side, making con…

Circa's 1st Revenue Stream: Native Ads
adage.com
Card image

Surprise surprise... "Circa is developing two types of ads: magazine-style full-screen banners, like Flipboard, and sponsored posts... which look and feel like editorial, created by a separate staff.... One future revenue possibility would be licensing access to Circa's article data to other publishers," - News App Circa Looks to Na…

BBC Academy: Investigative journalism
www.bbc.co.uk
Card image

"some of the BBC’s most experienced investigative reporters explain how they find and tell their stories." Access to the BBC Academy's College of Journalism website is free to everyone in the UK and commercially available overseas

19/02/2014
After Aggrefilter, meet the Platishers
recode.net
Card image

Interesting perspective on the rash of new tech-content hybrids emerging in the media space. Back in the day, companies could be either tech or content, but not both: "What were you going to be really good at? Engineering or “content”? You couldn’t do both, because that would mean that one would be subordinate to the other. And if you were going…

Make Your Brain Work Better
medium.com
Card image

"The way we evolved ... is really not the way we have to operate today ... this attempt at hyperproductivity is making us much less productive.'" A podcast worth every minute. I have a few of these techniques down pat, most days, as long as I can work from home, but the whole mindfulness thing is still over my horizon. - 4 Ways to Make Your …

18/02/2014
Think Strategically
www.inc.com
Card image

5 brief points on how leaders can get everyone thinking strategically, and not just reacting. I personally like point 4: "4. Create a philosophy. ... communicate a well-articulated philosophy, a mission statement, and achievable goals throughout your company. Individuals and groups need to understand the broader organizational strategy in orde…

From Nieman Reports: Detecting threads of Chinese government propaganda over time » Nieman Journalism Lab
www.niemanlab.org

"“Fished out of the shadows, old news coverage in China’s media can provide clues to the family connections of government officials as reporters investigate their financial dealings.”"

(Another) 4 Creativity Myths
www.fastcompany.com
Card image

Yet another list. My fave: "Geniuses produce a lot of crap before they get to the good stuff. " - 4 Things We Have Wrong About Creativity | Fast Company | Business + Innovation

30/01/2014
FiveThirtyEight taking shape
www.fivethirtyeight.com
Card image

Looking forward to geeking out: Info architecture: Guessing some serious cardsorting went into this off the cuff remark: "the new FiveThirtyEight will provide coverage of five major subjects: politics, economics, sports, science, and lifestyle. By design, almost any topic in the news can potentially fit into one or more of these categories. " A…

big data platforms for citizen science
www.theguardian.com
Card image

"the International Barcode of Life (iBOL), a consortium of universities, natural history museums and research institutes, are asking people around the world to gather samples. Then, back in their labs, scientists can identify the species by sequencing a section of its DNA" - IBM and SAP open up big data platforms for citizen science | Guardian Su…

Open-source intranet award winners
www.steptwo.com.au
Card image

"The winners and other leading entries in the annual Intranet Innovation Awards show that WordPress and other open-source technologies can provide an intranet platform to meet both organisational and user needs. One of the aims of the Awards is to showcase examples of successful approaches and practices which can be applied by intranet team wit…

10 key skills for digital journalists
www.journalism.co.uk
Card image

"As we enter a new year we have crowdsourced a checklist of 10 vital skills for journalists to produce digital content in the most effective ways ... We hope that the mix of skills, techniques and qualities listed below would help journalists to stay ahead of the game in terms of digital innovation, be able to harness the latest tools and techniq…

An intern created NYT's most popular content in 2013... on Dec. 21
knightlab.northwestern.edu
Card image

Not their star reporters. Not their politics coverage. An intern. Who never considered journalism as a career. But knew data visualisation. "On December 21 the quiz was posted and by the end of the year had become the site’s most popular piece of content for 2013." - Behind the dialect map interactive: How an intern created The New York Times’ m…

Build a Culture of Innovation: Kill Mediocrity
weblog.mediatemple.net
Card image

Easier said than done. It'd be a lot simpler if we could just Kill the Mediocre. "From startups to global enterprises I see two things. One, I've observed the voicing of ideas that immediately vanish into the ether of complacence, politics or blatant disregard. Two, I've witnessed the escape of morale where employees refuse to share ideas to im…

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.