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Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Three steps to engage Europeans with the EU
medium.com
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Third of several posts written in reaction to Luc van den Brande’s Reaching out to EU Citizens: A New Opportunity. Sets out the public policy participation model first presented at EWRC 2017, and sets up the fourth.

Learning from #EUSuperGirl & Luc van den Brande (Top3ics, December 2017)
mathewlowry.myhub.ai
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I’ve recently published five posts on three interrelated ideas, two projects one report and a workshop. That happened because the competition brought a Brussels Bubble Outsider to Brussels. Which happens to be one principle of the participation model I presented at the EWRC workshop. Full circle.

Bias, Bullshit and Lies: Audience Perspectives on Low Trust in the Media | Reuters Institute for the Study of Journalism
reutersinstitute.politics.ox.ac.uk

Even in a world where people increasingly get news from social media, the professional news media is still seen as largely to blame for low trust... Reuters Institute for the Study of Journalism examines the underlying reasons for trust and distrust ...Bias, spin and hidden agendas come across as the main reasons...perceived decline in journalisti…

Does the Brussels Bubble care enough?
medium.com
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Engaging Europeans with the EU requires a new Brussels Bubble culture - fourth of several posts written in reaction to Luc van den Brand’s Reaching out to EU Citizens: A New Opportunity.

Chatbot Conversation: Digital Democracy by Design – Chatbots Magazine
chatbotsmagazine.com
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Chatbots are the digital democratizer of our day... natural, conversational interaction ... enabling participation ... for everyone... At the heart of creating chatbot ease of use is language design...

28/11/2017
Crowdfunding and Civic Society in Europe: A Profitable Partnership?
papers.ssrn.com

CFPs also have the capacity to help foster and strengthen non-parliamentary democratic structures and practices. As such, they should be supported and encouraged as part of a framework of further European democratization and civic integration.

‘Does it improve democratic quality?’
www.linkedin.com

give ourselves the following assignment: Government engagement must contribute to the quality of democracy.... provides a solid foundation for the design and execution of ... communication and participation forms and processes... an angle to critically review ... collaboration formats and tools. Participation is not an end in itself; reinforcing …

How Openness can transform society
opendigital.economist.com
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“Governments in Europe have been spending money for years on improving the availability of services online, and uptake was always below expectations... citizens didn’t want to use the online platform. The idea was to digitise a process without improving it.”... there is a much bigger prize ... an opportunity to use the internet as a platform for…

The new Medium still hasn’t solved human nature – ART + marketing
artplusmarketing.com
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I have an obvious incentive to get claps: pretty decent money. ... I can write more polarized headlines... on polarizing topics. I can piggy back on the hot news of the day... write things I don’t actually believe using incendiary language ... Medium has safeguards ... a team of curators ... a policy against abuse that it actually enforces... a t…

Workshop report: better EUropean communities & public policy participation
medium.com
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Resources and first thoughts from my recent ‘EU communities & policy participation’ workshop at the European Week of Regions and Cities (EWRC).

Should we put machines we don’t understand in charge of public policy?
medium.com
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AI is increasingly being used to support public participation in policy. While they offer a lot, they could invisibly skew policy if used carelessly.- 3rd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy 

The limits of public participation in policy
medium.com
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Did participants in the ‘Future of Europe’ process influence President Juncker’s State of the European Union speech, as promised? Of course not. Rightly.- 2nd post in preparation for my EWRC 2017 workshop on online communities and public participation in policy

Co-creating the 4th U.S. National Action Plan for Open Government | open.USA.gov
open.usa.gov
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This page is to help co-create the fourth U.S. National Action Plan (NAP 4) with input from civil society. This is one opportunity to suggest and/or comment on the NAP 4 framework and ideas presented below. Share your NAP 4 feedback by commenting on a GitHub issue below or propose a new commitment by following the guidance and creating a new issue…

6 Ways to Manage a Successful Interactive Conference
www.jeffbullas.com
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I moderated a panel discussion about Virtual Reality ... used Engagenow to bring the audience and the panelists closer. How?

08/09/2017
To Build Europe We Need Citizen Lobbyists
www.socialeurope.eu
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it won’t be the thousands of citizens’ dialogues orchestrated by the EU Commission across Europe over the summer that will re-engage EU citizens with Europe... There are an estimated 30,000 corporate lobbyists operating in Brussels, dominating the EU policy process. While NGOs have increasingly been included in EU policymaking... under-staffed ..…

06/09/2017
Download the open-source Platform Design Toolkit 2.0
platformdesigntoolkit.com
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New tools are needed to help organizations leverage on the power of ecosystems and enable participation of external entities in the business process. That’s what the Platform Design Toolkit is for: design systems that create much more value than they capture and motivate everybody to join.

How To – The Coral Project Guides
guides.coralproject.net
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Communities for Newsroom - Guides on: Manage ModerationUse Smart MetricsBuild Newsroom Skills

Self-Driving People, Enabled by Airbnb
www.nytimes.com
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Airbnb has been expanding its trust platform ... allowing them to translate their passions into professions... go to Airbnb’s site and click ... “experiences.” ... endless smorgasbord of people turning their passion into profit and their inner artisan into second careers.... grown tenfold this year... I’d like to say that Airbnb created 100 millio…

03/08/2017
We’re creating a Facebook Group to debate American politics
medium.com
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with a group, I as a community editor will have much more control and freedom over managing the discussion.... Here are some of the more interesting ways that publishers are using this feature:

This Is How Your Fear and Outrage Are Being Sold for Profit
medium.com
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Every time you open your phone or your computer, your brain is walking onto a battleground... Your captive attention is worth billions ... This has actually changed how you see the world... walls of code have turned you into a predictable asset — a user that can be mined for attention... by focusing on one over-simplified metric, one that suppor…

We’re about to enter a whole new phase of ‘Fake News’ craziness
www.washingtonpost.com

federal investigators are looking at whether the Trump campaign helped Russia disseminate “fake news.”... just as the Trump administration appears poised to ramp up its own campaign against the news media... a new phase of escalation in Trump’s “fake news” wars, in which he will counter reports ... by calling those reports “fake news.”... Trump …

How finding the right community can help your creativity - Crew Blog
crew.co
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We may see ‘creativity’ as an individual trait... but real creativity depends on a community of likeminded people... what we call creativity is not the product of single individuals, but of social systems making judgements about individual’s products.... Brian Eno calls this community a ‘scenius’—a group of creative individuals who make up an ‘eco…

Media Manipulation and Disinformation Online
datasociety.net
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"Internet subcultures take advantage of the current media ecosystem to manipulate news frames, set agendas, and propagate ideas..." plus a lot more: it's a 100+page report

Disentangling Democracy From Geography - The Atlantic
www.theatlantic.com
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rather than asking “Is the internet good for democracy?”... explore whether the human characteristics ... amplified or diminished by the internet support a functioning democratic system... The internet... collapses geography, greatly amplifies people’s ability to make connections ... However, the American democratic system is structured in a wa…

Wikipedia founder Jimmy Wales launches Wikitribune, a large-scale attempt to combat fake news » Nieman Journalism Lab
www.niemanlab.org

combat fake news by combining professional journalism with volunteer fact checking... professional journalists will be paid to write “global news stories,” while volunteer contributors will “vet the facts, helps make sure the language is factual and neutral... transparent about the source of news, posting full transcripts, video, and audio of in…

The Storytellers of Democracy - The Atlantic
www.theatlantic.com
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Interactive and participatory media allows viewers to get involved, to become expressive, and give voice. It is inviting and contagious for those who share views—seeing enough notes and posters in public makes it more welcoming to add your own... civic action... moves from digital support to public support only when it is clear that such actions h…

The Laborers Who Keep Dick Pics and Beheadings Out of Your Facebook Feed | WIRED
www.wired.com
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the number of content moderators scrubbing the world’s social media sites, mobile apps, and cloud storage services runs to “well over 100,000”—that is, about twice the total head count of Google and nearly 14 times that of Facebook.

The power to build communities, a response to Mark Zuckerberg
hackernoon.com
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Facebook ... can never be, a platform where people have the power to build anything... the company’s main focus ... analyzing your data and showing you ads in exchange for advertiser’s money. A future where Facebook is the global social infrastructure, is a future with no refuge from advertising and number crunching... the future of social media …

Here’s a list of initiatives that hope to fix trust in journalism and tackle “fake news”
medium.com
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an extensive list of projects, initiatives and tools created to fix trust in journalism and false/fake news and misinformation

A simple reward system could make crowds a whole lot wiser
theconversation.com
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if everyone has the same information, the crowd is no smarter than a single individual... a diverse collection of opinions, especially including minority views, is crucial for creating a smart group... we have an innate desire to imitate our peers... it may also be because of a rational, profit-seeking motivation... The more complex the situation…

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