Curated Resource ( ? )

How we’re measuring the success of Trusting News strategies

How we’re measuring the success of Trusting News strategies

my notes ( ? )

Let’s take a look at the Trusting News approach to measurement....
partner newsrooms selected two to five strategies ... a good fit for their mission, goals and audience. They also selected which platforms, mediums or methods of communication ... Anywhere journalists communicate with their audience, we want to inject trust-building messages...
As they test, they keep a log... describe and link to the experiment ... how users interacted with the content quantitatively (using traditional metrics)... qualitatively (the nature of their response) ... the journalists’ perceptions ...
early May we’ll combine results from all the partner newsrooms and look for patterns... Building trust is a long game. Our goal is to empower journalists to actively earn trust, not just expect it....

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