Curated Resource ( ? )
'A more sophisticated influencer strategy': Publishers are building teams to recruit 'expert networks' - Digiday
my notes ( ? )
with influencer marketing en vogue and publishers hunting for ways to drive engagement on their properties, the hunt for famous, influential contributors is back on... eg Axios has two people... recruiting, managing subject matter experts to participate in Expert Voices... invite-only contributor network... Find influential people, bring them into a publisher’s orbit, and try to create a symbiotic relationship... a more sophisticated influencer strategy ...
publishers lately have become more interested in engaging audiences on their own properties... smart commentary from impressive sources can be a great way to build a community that attracts subscribers... offer of a bigger platform has to be good enough because publishers aren’t paying... the offer is framed more as a brand-building opportunity ...
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The above notes were curated from the full post digiday.com/media/sophisticated-influencer-strategy-business-news-publishers-accumulate-influential-audiences/?utm_source=API+Need+to+Know+newsletter&utm_campaign=c5ac04e2c1-EMAIL_CAMPAIGN_2019_04_15_12_32&utm_medium=email&utm_term=0_e3bf78af04-c5ac04e2c1-45795445.Related reading
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See also: Communication Strategy , Online Community Management , Social Media Strategy , Content Creation & Marketing , Media , Politics , Communications Strategy