Curated Resource ( ? )

2020 Edelman Trust Barometer | Edelman

Curated: 24/01/2020 from www.edelman.com/trustbarometer
2020 Edelman Trust Barometer | Edelman

my notes ( ? )

despite a strong global economy and near full employment, none of the four societal institutions that the study measures—government, business, NGOs and media—is trusted...

Since Edelman began measuring trust 20 years ago, it has been spurred by economic growth. ..[no longer] in developed markets, where income inequality is now the more important factor... more than half of respondents globally believe that capitalism in its current form is now doing more harm than good ...

two different trust realities. The informed public... far more trusting ... less than half of the mass population trust their institutions... Distrust ... driven by a growing sense of inequity and unfairness ... perception institutions increasingly serve the interests of the few over everyone...Government... is seen as least fair...deep-seated fears about the future.... losing their job...

only about one-third believe business does a good job of partnering with NGOs or government... Business must take the lead ... has the greatest freedom to act...

trust based on ... competence ... and ethical behavior. ... none of the four institutions is seen as both competent and ethical... ethical drivers such as integrity, dependability and purpose drive 76 percent of the trust capital of business...

Read the Full Post

The above notes were curated from the full post www.edelman.com/trustbarometer.

Related reading

More Stuff I Like

More Stuff tagged trust

See also: Online Community Management, Social Media

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree