or
or
or
Tags

Overview: Online Community Management

Convening a community can be the most powerful communication tactic there is.

Online communities offer enormous opportunities to the right organisation. Community members are far more likely to read your content, think of your organisation, give you feedback, share your content, attend your events, get involved in your programmes, and buy your products.

On the other hand, convening a community is hard: few people have time for more than a couple of online platforms in their lives, so attracting them to yours means you need to be uniquely useful to them.

That generally requires a change of mindset and new internal processes across the organisation, because it’s not your community - it's theirs. And getting their involvement means really listening to what they have to say, and then visibly acting on it.

I built the EU Commission’s first online community in 2002, and have built many more successful ones since. If you’d like to chat, get in touch.

More services: start with Communication strategy.

Relevant resources

Change My View - You Are Not So Smart
soundcloud.com
Card image

reddit community called Change My View ... a ready-made natural experiment ... feed it into programs ... to understand the back-and-forth between human beings ... discovered two things: what kind of arguments are most likely to change people’s minds, and what kinds of minds are most likely to be changed. https://www.reddit.com/r/changemyview/ : po…

The European Citizens' Consultations - Evaluation report by Paul Butcher and Corina Stratulat
www.epc.eu
Card image

The European Citizens’ Consultations (ECCs) are a new experiment in improving the quality of democracy at the EU level by giving European citizens the possibility to express and exchange their opinions about the Union and its future.... This report presents the results of the research and analysis... the member states have stuck to the flexibilit…

The State of Community Management 2018 - The Community Roundtable
communityroundtable.com
Card image

This year, we are ... focusing on the strategic impact communities are having and how they are supporting key business goals.... three key findings: Communities are change agents... impact multiple functions, stakeholders, and departments ... agents of change by efficiently dispersing knowledge and information across organizations and their market…

08/12/2018
The Pros and Cons of Collaboration
medium.com
Card image

managers always have to balance the merits of teamwork... with the dangers of “groupthink”... Large groups are remarkably good, on average, at estimating such things as the number of beans in a jar or the weight of a prize calf. But that accuracy relies on the guesses being independent.... Modern communication methods mean that collaboration is mo…

Creative, Local, Young: what do Europe's young superheroes need?
www.facebook.com
Card image

A workshop proposal for EuroPCom 2018 with @albawhitewolf, Mike Galsworthy (@Scientists4EU) and the original Captain Europe, reposted to Facebook by popular demand.

Generate free LinkedIn business leads (The one coffee method) - Marc Stoiber Brand Strategy
www.marcstoiber.com
Card image

A fairly simple, free routine that’s enabled me to market myself on LinkedIn with surprisingly good results. It worked for me, it might work for you.

06/08/2018
The Future of Facebook
medium.com
Card image

If Facebook is to thrive ... it’ll need to evolve. Here’s where we think it’s heading… developers and platforms ... will be unable to post content on behalf of personal Facebook profiles... can only post to business profiles and pages on both Facebook and Instagram... Facebook might be hoping that more unique content shared by users, reaching mor…

Is it Hot Enough Yet? – Albert Bates – Medium
medium.com
Card image

Comey had told the nuclear industry’s spokesmen to become credible they must tell the truth... gave the same advice to the anti-nuke stalwarts ... He warned us that we didn’t need to embellish the truth. It was our strongest ally... our ally alone... he was perfectly confident that the nuclear industry would never follow his advice, would never te…

19/06/2018
Have your say | Policies, information and services
ec.europa.eu
Card image

Contribute to EU policy and law-making by giving your feedback on Commission initiatives as they take shape. You can also make suggestions on simplifying and improving existing laws. Subscribe to receive notifications on topics or initiatives of interest to you.  

18/06/2018
Designing to Reward our Tribal Sides – The Mission – Medium
medium.com

The endless search for rewards of the tribe, and the variability that often comes with it, are key components of ... Stack Overflow... over 5,000 questions are posted and answered daily... Many of these answers take hours to complete and require a high degree of technical expertise.... the site’s creators ... put usage limitations ... fear of crea…

How Mark Zuckerberg Can Save Facebook — and Us
www.nytimes.com
Card image

The same amazing tech that enables people to forge deeper relationships, foster closer communities and give everyone a voice can also breed isolation, embolden racists, and empower digital bullies and nefarious actors.... used with great accuracy and potency “to assault... truth and trust... our personal foundations — our privacy and sense of ide…

How we’re measuring the success of Trusting News strategies
medium.com
Card image

Let’s take a look at the Trusting News approach to measurement.... partner newsrooms selected two to five strategies ... a good fit for their mission, goals and audience. They also selected which platforms, mediums or methods of communication ... Anywhere journalists communicate with their audience, we want to inject trust-building messages... …

28/03/2018
Knowledge4Policy Medium Publication
medium.com
Card image

Managing a Medium Publication to share our the journey as we build Knowledge4Policy: "share our experiences … as transparently as possible, and invite ideas and perspectives from experts in evidence-based policymaking around the world"

It's the (Democracy-Poisoning) Golden Age of Free Speech | WIRED
www.wired.com
Card image

the capacity to spread ideas ... no longer limited by access to expensive... infrastructure. It’s limited instead by one’s ability to garner and distribute attention. And right now, the flow of the world’s attention is structured... by just a few digital platforms:... tincreasingly stand in for the public sphere itself... at their core... They’re …

Pro-Trump media launch attacks on student survivors of Florida school shooting
www.mediamatters.org
Card image

a similar kind of rumor kept showing up... after each of the man-made crisis events — a conspiracy theory or 'alternative narrative' ... claimed it either didn't happen or that it was perpetrated by someone other than the current suspects... the role that botnets play in disseminating alternative narratives ... What's different about the Parkland …

Why does journalism need blockchain technology? – Civil
blog.joincivil.com
Card image

The record is incorruptible... this sort of recordkeeping is valuable for journalism: it allows us to maintain archives that can’t be censored or altered after the fact... an ad-free publishing economy on Civil’s Ethereum-based platform... Popula is accountable to its readers alone, and is impervious to the interests and agendas of advertisers or…

How Advertising’s Killing Itself – Eudaimonia and Co
eand.co
Card image

Which did the ad industry choose?... It tried to ignore technology and automation... when that didn’t work, it bought the machines.... It didn’t invest in research, development, innovation... develop new services, new ways, new formats, new ideas, whole new ways of helping institutions and people relate, connect, and bond... So the broken relatio…

What Could Blockchain Do for Journalism?
medium.com
Card image

the solution to both crises facing journalism may come from the same technological root: blockchain... An ecosystem of micropayments... as the holy grail for online journalism... Blockchain technology can create both chains of authenticity and a level of security... Sludge is one of the “first fleet” of around 20 newsrooms ... on a new blockchai…

He Predicted The 2016 Fake News Crisis. Now He's Worried About An Information Apocalypse.
www.buzzfeed.com
Card image

“We are so screwed it's beyond what most of us can imagine... And depending how far you look into the future it just gets worse.”... a slew of slick, easy-to-use, and eventually seamless technological tools for manipulating perception and falsifying reality... They’re running war game–style disaster scenarios based on technologies that have begun …

Crowdsourcing trusted news sources can work — but not the way Facebook says it’ll do it » Nieman Journalism Lab
www.niemanlab.org
Card image

crowdsourced trustworthiness ratings are actually much less effective if they exclude the ratings from people who are unfamiliar with a given site. Which is what Facebook plans to do.. “a lack of familiarity is an important cue for untrustworthiness... Excluding ratings from participants who aren’t familiar with a given news source ... “dramatical…

Design for Interconnectedness – Stories of Platform Design
stories.platformdesigntoolkit.com
Card image

time to deliberately focus on design for interconnectedness and relationships ... customer (user) centric design created a narrative of isolation: the customer is ... someone that is provided with a solution ... to get the job done... [but] research ... explained that customers (users) may often look to engage more deeply with products... relat…

10 reasons why Americans don’t trust the media – Trust, Media and Democracy – Medium
medium.com
Card image

Americans believe that the media have an important role to play in our democracy — yet they don’t see that role being fulfilled... Here are 10 findings that stood out to us:

06/02/2018
How Facebook could really fix itself
theconversation.com
Card image

Facebook will rely on users to rate how trustworthy groups, organizations and media outlets are... Leaving trustworthiness ratings to users without addressing online political polarization risks making civic discourse even more divided and extreme... Facebook needs to take responsibility for the content it publishes and republishes. It can combine…

Facebook will now ask users to rank news organizations they trust
medium.com
Card image

it will rank news organizations by credibility based on user feedback... trust rankings will emerge from surveys ... Google announced it would cancel a two-month-old experiment, called Knowledge Panel, that informed its users that a news article had been disputed by independent fact-checking organizations... Facebook learned the wrong lesson fro…

The insight-industrial complex
techcrunch.com
Card image

I read much faster than people talk, so they’re not a good way for me to learn things... the actual goal... is to reify the importance and social status of the conference organizers and speakers... There seems to be a widespread mindset that all you really need to succeed is insight... what separates success from failure is a sufficiency of sage a…

29/01/2018
Can Wikipedia’s Jimmy Wales fix the news?
medium.com
Card image

Wales wants to bring the power of the Wiki community and the wisdom of crowds to bear on the media business by creating a hybrid model... local community members can help direct the work of WikiTribune journalists when such events occur, suggesting avenues to explore and co-creating a more permanent news resource that will serve a longer-term comm…

What we talk about when we talk about fair AI – BBC News Labs – Medium
medium.com
Card image

Over the coming years, we’ll see the BBC develop and roll-out more and more machine learning algorithms for storing, retrieving, tagging and possibly even creating content.... What if we lock our audiences in to what they just want to hear, never challenging them? ... Should the algorithms we use be open to public scrutiny?... inform our own thin…

News Feed FYI: Helping Ensure News on Facebook Is From Trusted Sources | Facebook Newsroom
newsroom.fb.com
Card image

In 2018, we will prioritize News from publications that the community rates as trustworthy... that people find informative... relevant to people’s local community... We surveyed ... people using Facebook across the US to gauge their familiarity with, and trust in, various different sources ...

More than a Million Pro-Repeal Net Neutrality Comments were Likely Faked
hackernoon.com
Card image

organic, authentic voices in the public debate — more than 99% of which are in favor of keeping net neutrality — are being drowned out by a chorus of spambots.

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.