Overview: Content Creation & Marketing

Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…

Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an ac…

Doctorow on understanding how vital GDPR is in combating "consent theatre".Opening point: if "we “fix” Facebook, making it possible for you to take your data and go to a rival service... Do you need to get all your friends’ consent?" According to Big Tech, we can't force them to "give people their own data back... It’…

"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community…

"Clubhouse and Twitter’s “Super Follows” offer a new kind of engagement".Makes a good case against the algorithmic feed, which condition us to follow and post repeatedly and create a feed full of attention-grabbing content. That feed's "great at keeping us hooked, scrolling & coming back... and great for advertisers... but …

Trump pulled the plug on his blog which, "On its last day... received just 1,500 shares or comments on Facebook and Twitter — a staggering drop for someone whose every tweet once garnered hundreds of thousands of reactions... Trump’s blog peaked at 159,000 social interactions ... on his blog’s first day." Downhill from day one.While his …

One of my favourite writers (offline and online) on his personal content strategy, first taking aim at the "tawdry and mercenary" version of "“why writers should blog”... the story goes, “and build a brand ... to promote your work.” Virtually every sentence that contains the word “brand” is bullshit, and that one is no exception.&qu;…

Interesting piece on the reverse side of the network effect: the more people leave, the faster the remainder leave. So what will make people leave?Gen Z want privacy, hate bullying/speech, don’t like ads and think "Facebook is for moms and grandparents""Millennials Are Ready to Ditch... too old to bicker with strangers... [and] stil…

This article absolutely nails why I can't stand LinkedIn anymore, describing the site as completely performative, and the "LinkedIn newsfeed ... as a vast wasteland... almost entirely filled with marketing gurus, salespeople talking sales, and recruiters and “career coaches” offering the same job search tips over and over".Why? Beca…

Although this looks like someone looking for problems because of the apparent near-future success of "solutionism", some good points here: we need "an institution that will know what ... regulations to suspend (eg libraries and IPR) ... to fully leverage the potential inherent in digital technologies for the public good."Recent…

Common complaints about social media platforms "sound contradictory. They’re:accelerators for extremism that simultaneously uphold suffocating consensuswastes of attention and should play a smaller role in people’s lives; however, they also need to be improved, refined and purged of bad actors, advanced surveillance machines ... routinely s…

"social and psychological forces that make people prone to sharing and believing misinformation ... are on the rise" - not so much created by bad actors, but exploited by them. Why?“cognitive and memory limitations, directional motivations to defend or support some group identity or existing belief, and messages from other people and pol…

"Almost unbelievably, scepticism is highest among healthcare workers."Examines both the specific mistakes and the general antivaxxer European setting undermining the vaccination campaign.Specific mistakes: "by publicly trashing [AstraZeneca], the commission undermined trust in the vaccines... compounded by confusion over the vaccine…

early adopters are not innovators, but are "willing to experiment... [but] they're not guinea pigs" make them feel they're getting something special, earlythey "are willing to work with your minimum viable product if it solves their problem" Give them something to test. But their reputation is on the line, so prove yo…

Andreessen Horowitz on sales channels, because "products often fail because the company chose the wrong route to market... A properly designed sales channel is a function of the product that you have built and the target... you wish to pursue."Presented as a function: the channel (c) is derived by a function (f) - distribution design - …

One of a great series of Reimagining the Internet podcasts. Guest: the Planetary.Social founder, discussing:the early days of Twitter: "Twitter's innovation ... happened all at the edges... users created everything... inline images and short links and retweets and the app, actual at and hashtags... the company... cultivated this garden w…

Content moderation "will always end up frustrating very large segments of the population and will always fail to accurately represent the "proper" level of moderation of anyone".any moderation will upset the moderated no moderation will upset those who don't like spam, harassment, etcpushing moderation to the users puts th…

An innovative writing toolkit will further extend the productivity tools offered to MyHub editors.

Reach outside your own site with federation via ActivityPub. WriteFreely lets anyone on Mastodon, Pleroma, or any ActivityPub-enabled service follow your blog, bookmark your posts, and share them with their followers. See how it works.

After pointing out that mainstream - ie centralised - social platforms cannot moderate effectively due to scale, then introduces fediverse/activitypub-based platforms. Will they face same moderation problems as the mainstream if/when they grow?Takes Gab's unsuccessful move into fediverse as an example: "Almost immediately, Gab was met by…

Given the myriad problems posed by social media platforms - content moderation, disinformation, censorship, privacy, anti-trust - this article "proposes an entirely different approach... that enables more free speech, while minimizing ... trolling, hateful speech, and large-scale disinformation efforts... also might help users ... regain cont…

"adversarial interoperability... create a new product or service that plugs into the existing ones without the permission of the companies that make them... once the driver of tech’s dynamic marketplace" now stifled by legal means by Big Tech, which "climbed the adversarial ladder and then pulled it up behind them".EFF sees re…

"corporate-run social media implies a structure [and]... content limits the users have no say in, which favor harmful [content] ... while inhibiting freedom of expression. ... the next platform has the same problems ... “I’ll just build my own platform” leads to ... “alt-tech” platforms ... to host right-wing extremist content... So what does…

Didn't know: "Prominent conservative donor Rebekah Mercer is among the company’s financial backers"Interesting point: one of the main reasons many are on FB/Twitter is to troll other people - will it be harder to get people to come back to an app where everyone agrees with them?

Overview of efforts to put data back into the hands of people. "platforms’ business models depend on network effects and scale to keep users engaged and to sell more advertising... a culture of virality that... poisons public discourse." Moreover, their data dominance is stifling competition & innovation. " So trustbusters are o…

Fleeting Note (FN): the creation of Fediverse-based alternatives might suddenly become an urgency.

the Election Integrity Partnership and Disinfo Defense League ... two initiatives among hundreds ... reflect two mutually reinforcing sides of the same ecosystem... people devoting their livelihoods to combatting online misinformation and disinformation... These are their stories...EIP is uniquely close to the platforms, using Jira to communicate …

Several of the president’s tweets overlaid with disclaimers ... invoking Twitter's Civic Integrity Policy, which prevents users from manipulating elections. Trump’s tweets also effectively throttled by preventing other users from amplifying them. Facebook’s measures were less accusatory, attaching an informational label.Neither stopped Trump …

"A serendipity engine on the Twitter sidebar".A "second brain" provides easy access to all the resources you've ever Liked or ideas you've ever Thought. @ExGenesis' Threadhelper brings a subset of this (just Tweets) right into the twitter UX - it looks brilliant.Check out the video: https://www.youtube.com/watch?…

Today's social platforms' business models are not inevitable, but because we see them as such we constrain "the solution space we consider for combatting mis-/disinformation, polarization, and promotion of extremism... we need to consider what technologies [and] digital media to have a productive role in democratic societies".H…