At the end of the day, you’ll need content.
It’s not enough to have a content strategy – you also need content, and you need to get it out there if you want it read. News articles, interviews, blog posts, in-depth explainers, web pages, press releases... all have their own specific form and goals, and all need to be promoted differently.
But it’s not just a question of text: you’ll need an array of content to explain your message and get it out there. A news article for your website, for example, needs not only an illustration for the article itself, but additional images and even short audiovisual to get traction on social media. And it will need to be accompanied by a variety of texts, which can be tested, refined and boosted in real-time.
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Those who've read Doctorow's books and blogs on the collective action problem stopping people leave the established social media walled gardens may not find anything new, except for the quite brilliant link he makes with "the 1971 film adaptation of Fiddler on the Roof ... the Anatevkans can’t just pack up and leave: they are being held hostage…by…
... or Why Small is Beautiful when it comes to our homes online:"a concept – and a vision for the future of our species in the digital and networked age –... The Small Web.... [By comparison:] The Big Web has “users” – a term Silicon Valley has borrowed from drug dealers to describe the people they addict ... farm users in server farms... you neve…
Writing a chapter for a book on Personal Knowledge Graphs made me rethink MyHub.ai, and led to a new collective intelligence pilot project with the founders of massive.wiki.
I do like a challenge."We live in the most distracted time in human history. Can we reclaim our attention spans?... A new book by the British journalist Johann Hari, called Stolen Focus, takes a close look at what’s happening — and what’s happened — to our collective attention... we’re all becoming lost in our own lives, which feel more and more …
Covers "a new class of apps called “Integrated Thinking Environments (ITEs)”... [and] NOTE framework, used to describe the specific feature sets ITEs provide... examples and some future directions".The term ITE riffs off "Integrated Development Environments... provide developers a comprehensive set of tools ... a kind of augmented cognition for pr…
Really good but short piece on how most "Note-taking apps have ways they want you to work, a grain you should follow. Except Obsidian... an Integrated Development Environment (IDE) for text files ... [not] a note-taking app... an integrated thinking environment. ".Hence you have to set it up to support the way you want to work, rather than going…
An overview of three protocols - ActivityPub, Scuttlebutt and Dat - and their complementary roles in helping redistribute power from "large centralized corporate interests and back into the hands of individual people and small groups... No one protocol [is enough] ... each protocol has its strengths and weaknesses". We need "developers and design…
Pretty good explanation of ActivityPub from Darius Kazemi: "ActivityPub describes ways for social network sites to talk to each other... [from] sites like Facebook, Twitter, YouTube, Snapchat... [to] New York Times ... Spotify. Basically any site where individual "users" create content and other people can subscribe to it could be ActivityPub comp…
"the underlying problem is stubbornly intractable"Great piece, although I'm unsure that "a great proportion of the variance in “knowledge management” effectiveness across individuals is genetic", it is true that:productivity geeks exist, develop their system and then try to sell it.speaking from experience, it is really, really hard to get other p…
"it's a start... Musk argued that disclosing what amplifies or downranks tweets would reduce the risk of “behind the scenes manipulation.” [but] algorithms alone offer limited insights" because it's not just an algorithm that defines what you see: it's a huge dataset - "content that enters the platform, each user’s profile, the algorithms’ traini…
"Hitting “publish” on this, my first blog post on Knowledge4Policy (K4P), is a special moment for me. I’ve helped create a few online communities for the European Commission (I launched my first in February 2002, so I just missed that particular anniversary), but K4P may be the most important."
Like most guides, this one wrongly includes 'blogs' in web1.0, with "people creating and posting their own content" happening later, in an era dominated by big companies. It's as if bloggers weren't posting content before 2005.“the internet owned by the builders and users, orchestrated with tokens... including decentralized social networks, “play-…
Jarche's network learning model encompasses 3 zones (social networks, communities of practice and work teams), with each activity involving both working out loud and personal knowledge management.There are several facets, each looking different depending on the zone - for ex:you share your work freely with your work teams (you are, after all, gett…
Another echo of one of my recent posts (Simplifying Zettelkasten by working out loud), but almost certainly published before: "One of my favorite ways that creative people communicate is by “working with their garage door up,” ... giving a lecture about the problems you’re pondering in the shower; it’s thinking out loud".Essentially this is why I …
Excellent piece on the Dunbar number, and its implications for social media and society: "For hundreds of thousands of years, we lived together in small hunter-gatherer bands... with the same few dozen people... Our wetware reflects this fact. We can keep track of about 150 friends... 22,350 relationships ... number grows exponentially with the nu…
Having fun using Andy Matuschak's wonderful site to explore his innovative ideas on note-taking, zettelkasten, writing, etc. This link opens a number of his interrelated notes, displayed horizontally using his innovative 'stacked notes' information architecture.Key ideas from this stack:the importance of 'task division' in knowledge work: instead …
I suspect this will be a canonical text for me moving forward with myhub.ai.Mike Caulfield in 2015, when my first hub was only about 2 years old, had also "been experimenting with another form of social media called federated wiki... instead of blogging and tweeting your experience you wiki’d it. And over time the wiki became a representation of t…
A simple cartoon can spark a lot of thinking: what happens after "the “Cookiepocalypse” — when Google Chrome follows up on its promise to cut support for the third-party cookie by 2022"?My preferred answer is: better content marketing? Actually providing value to people, rather than surveilling and stalking them around the web?Others parts of this…
Real Facebook Oversight Board's 8-page "Q2 Facebook Harms Report ... deep-dive into Facebook’s impact on democracy, privacy, and human life this financial quarter" sets out:"serious problem with disinformation" which they actively choose to do nothing abouthow they let Trump's affiliate PACs to raise money on Facebook, and allowed him to announce…
An interview with Mark Z's, focusing principally on his "overarching goal ... to help bring the metaverse to life... convergence of physical, augmented, and virtual reality in a shared online space... [Defined as] spanning physical and virtual ... contain a fully fledged economy ... unprecedented interoperability” - the latter sounding very much l…
German researchers studying "computational linguistics, hateful and oppressive speech and how social media exacerbates it studied ... five years of discussion between [Trump] supporters on Telegram, tracking how participants “gradually went from discussing governmental overthrow as a theoretical possibility to planning the January 6, 2021 Capitol …
"There are traits that likely prime people to be more prone to holding these beliefs", and you may not be so different. Nice use of interactive games to find out.people with jumping-to-conclusions bias "more likely to endorse conspiracy beliefs ... also correlated with harboring delusions."people with "illusory pattern perception: the tendency to …
"the new media economy promises both to make some writers rich and to turn others into the content-creation equivalent of Uber drivers" with most of the top writers making "seven-figure sums from more than 10,000 paying subscribers".Talent making money direct from audience is not limited to journalists on substack: try "adult performers on OnlyFan…
"more than 200 studies that show the positive effect of writing on mental health... but researchers don’t completely agree on why or how".One idea: "safe, confidential way to disclose emotions that were previously bottled up". But "recent studies show an increase in self-awareness ... could be the key". Turn your attention inward towards the self…
Facebook’s own recommendation algorithms have been inviting users to like pages that share pro-military propaganda that violates the platform’s rules... in 2018 the social media company admitted it could have done more to prevent incitement of violence in the run-up to a military campaign against the Rohingya Muslim minority ...hired more than 100…
Moving analysis of the basic falsity behind social media in general and Instagram in particular, and the mental damage done."Instagram is ranked the worst out of all the major social media platforms in terms of detriments to mental health. It does not build authentic connections; it does the exact opposite... an “influencer” [is] not as an actual …
Doctorow on understanding how vital GDPR is in combating "consent theatre".Opening point: if "we “fix” Facebook, making it possible for you to take your data and go to a rival service... Do you need to get all your friends’ consent?" According to Big Tech, we can't force them to "give people their own data back... It’s ... so entangled that we alo…
"platform focused solely on professional publishing... open source tools for independent journalists and writers ... sustainable business around a free core application, funded by a premium platform as a service to run it on... non-profit foundation ... can never be bought or sold... [all] revenue reinvested into the product and the community. All…
"Clubhouse and Twitter’s “Super Follows” offer a new kind of engagement".Makes a good case against the algorithmic feed, which condition us to follow and post repeatedly and create a feed full of attention-grabbing content. That feed's "great at keeping us hooked, scrolling & coming back... and great for advertisers... but [it's] exhausting and nu…
Trump pulled the plug on his blog which, "On its last day... received just 1,500 shares or comments on Facebook and Twitter — a staggering drop for someone whose every tweet once garnered hundreds of thousands of reactions... Trump’s blog peaked at 159,000 social interactions ... on his blog’s first day." Downhill from day one.While his supporters…
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