As AI drives a flood of new content, "algorithms to help people sort through information must evolve rapidly" - ie, we need AI to solve AI-created problems.
Today's algorithms belong to for-profit platforms, mainly social media, and lack transparency: while you can influence it through who you follow, "your ability to truly customize your experience is limited... The problem isn’t “algorithms” — the problem is a lack of transparency and control around how algorithms are used to direct your attention".
Hence Bluesky's aims "to replace the conventional "master algorithm,"... with an open and diverse "marketplace of algorithms."...:
To deliver this, they're developing "APIs for feed generation... architecturally separate from the rest of the system, allowing for custom feed and moderation systems to be created as independent services ... [plus] a feed selection system that enables users to explore third-party feeds and access them as effortlessly as their home timeline... we’re using a similar approach to address reputation, misinformation labeling, and moderation."
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See also: Social Media Strategy , Content Creation & Marketing , Digital Transformation , Fediverse , Innovation Strategy , Social Web , Science&Technology
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