Overview: Content Creation & Marketing

"Ektron does this as well, but with version 9, it has also baked in more native marketing functions like allowing for personas to be created based on attributes in a CRM or marketing automation system. What will a site look like to a current customer versus a partner, or a first time visitor versus someone who's closer to being ready to buy? Build…

FalseFacebook Paper: the video. Click the #fbpaper tag for some thoughts.

Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect…

There’s nothing more devastating than a rigorous debunk sprinkled liberally with acid. A model to keep in mind whenever setting the record straight: be entertaining.

"Placing quantity above quality, asking for non-nitpicky editing, and seeking an entrée into a journalist's 'Rolodex'—these are a few of our least-favorite things." God, a pastiche of this for EU comms is almost inevitable...

"Online social networks spread like disease epidemics, and Facebook will lose 80% of its victims -- I mean, users -- by 2017, according to a study from Princeton University researchers." - 80% of Users to Get Sick of Facebook by 2017, Research Says - Editor's Blog - Internet Evolution

"As we enter a new year we have crowdsourced a checklist of 10 vital skills for journalists to produce digital content in the most effective ways ... We hope that the mix of skills, techniques and qualities listed below would help journalists to stay ahead of the game in terms of digital innovation, be able to harness the latest tools and techniq…

Excellent advice here: "The right mix of content will always be “it depends.” If you’re selling jeans or computers to shoppers at the mall, it probably doesn’t matter that much what Red Bull or Intel or SAP are doing, content-wise. Their activities may provide ideas and inspiration — but at the end of the day, you’re in a different vertical, selli…

They're online? Seriously, someone made a study to discover: "non-anonymous social networks like Facebook... provide an ideal environment for the expression of the ‘hoped-for possible self,’ ... emphasizes realistic socially desirable identities an individual would like to establish...” It's a good article, though. Particularly like the point ab…

You can go for months without a good post on the EU public sphere, and then a whole bunch come along at once.

"I still catch myself thinking I know better than the wealth of data at my fingertips. That’s not to say your intuition and savvy as a marketer aren’t valuable. You need both. ... take a holistic look back at what worked well, what didn’t, and what you can double down on in the year to come." - Year End Analysis: How to Plan Your Content Based o…

"ScribbleLive is an important tool for covering events and breaking news as well as for live chats. Journalists should get adept at using Scribble (or other liveblogging tools such as CoverItLive, Liveblogpro or Superdesk). But be sure to use it in tandem with Twitter. You don’t have to choose between them." - Using ScribbleLive, you can livetwee…

A neat approach to using social media to "improve science communication & make it more direct, responsive, and accurate". Given the huge parallels with EU communications ... "Nature editors & reporters get little status markers (aka flairs) to identify their role at Nature ... About a half-dozen keep an eye on r/science to see if any of the top …

"The process is called "seeding." While an old-hat to online advertising pros, it may come as something of a revelation to the rest of us who often wonder just how some YouTube videos blow up with tens of millions of views, while others languish in the humble thousands. "Every viral video that is very successful like this needs to have a good see…

"Do You Need a Separate Mobile Content Marketing Strategy?"

3 cheers for less warm fuzziness! "In 2014, we need to move away from measuring our content marketing with soft engagement metrics such as ‘retweets’, ‘shares’, ‘linkbacks’ and ‘Likes’, and start having adult conversations about ROI. ... whilst engagement may make your marketing team feel warm and fuzzy inside, it counts for nought if your conte…

" Content marketing is really about providing valuable information or content to current and potential customers for the purpose of building trust, branding, awareness, and positive sentiment. A successful content marketing campaign establishes you as an expert in your field, and that sets the groundwork for a long-term business relationship."

"My favorite part ... is that I’m usually wrong" Refreshing!

Basically sums up why I want a Hub, not just a stream, for my virtual presence: "If I had my way, Facebook would have a hard and fast expiration date for posts. I generally don’t want most of what I say hanging around longer than I’d keep eggs in the fridge. Sure, some links and videos are worth revisiting—but does anyone really care that I was t…

"She was presenting on Blogger Relations – Why and How to Get Started. A perfect topic for her since she knows the issue from both sides. I asked her what was an important takeaway from her talk. Here is what she shared." - from the @Steveology blog

An unfortunately accurate corrective to the recent "Facebook is dying" meme. 2013 truly was the year everyone just couldnt be arsed checking the facts: "A British academic studying social media found that young people use lots of new-fangled services, such as Instagram, because their parents are on Facebook. “What we’ve learned from working with …

The above image is from Drake Baer's FastCompany article "Why Successful People Have So Many Groups Of Friends", which is all about networking for career success, something I've never done and am very unlikely to start.

Some key points from "The Benefits of Quality Content and Genuine Social Engagement ... to create great, sharable, engaging content and become an active participant on social platforms: - Quality content is what your clients want to read, not what you want to tell them.... - Content that gets highly shared is content with heart. Real stories, re…

Good post from @JamieJBartlett: "Social media wants to turn you into a narcissist. Tell everyone about yourself: you're important! Where are you? What are you eating? Who are you with? What films do you like? The world wants to know! Actually, the world doesn't want to know: it's a marketing ploy. The more you share about yourself, the more …

A good holiday break longread: "As people talk back to organizations, organizations find they have trouble telling their story and listening to their customers at the same time. The forces of change affecting content can test the conventional responsibilities of marketing and IT and customer service. "

Yet another tool. Sigh. Apparently: "Tackk allows anyone, to create anything, and share it anywhere. There is no software to download, no login required, nothing to join + no special design or development skills needed. In fact, those who have used Tackk, literally call it "ridiculously simple." And we agree. Simply visit the Tackk home page and…

Reason 1: "To many, it just seems like noise. " They discover this only now?

One of the reasons I created this Tumblr was to use it as a 'first draft’ of a Content Hub (see post), an idea which crystallised after reading Sloan’s original content strategy piece on Stock and Flow.The Hub is basically my way of saying that there’s more to life than the Stream. Unsurprisingly, Alexis Madrigal’s piece in the Atlantic caught my …

Most stuff on my TumblrHub tagged 'content strategy' are also tagged 'content marketing', so I've been pondering the distinction for a while. Quite like this take: "Content strategy is a field of practice useful for content as marketing and content as a product or service. In other words, the practice is distinct from the purpose."

"Changes in Google’s search algorithms have twice hammered the young company in recent years, leaving its brands ... hemorrhaging traffic." Variety writes like this is a bad thing? Thank Google for rewarding quality.