Curated Resource ( ? )

Ektron 9 Debuts with Digital Marketing, Mobile Focus

Like marketing , persona , ektron
Curated: 31/01/2014 from www.cmswire.com/cms/customer-experience/ektron-9-debuts-with-digital-marketing-mobile-focus-021344.php
Ektron 9 Debuts with Digital Marketing, Mobile Focus

my notes ( ? )

"Ektron does this as well, but with version 9, it has also baked in more native marketing functions like allowing for personas to be created based on attributes in a CRM or marketing automation system. What will a site look like to a current customer versus a partner, or a first time visitor versus someone who's closer to being ready to buy? Build site versions (or parts of a site) for each of these groups to make each visit more meaningful and relevant"

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The above notes were curated from the full post www.cmswire.com/cms/customer-experience/ektron-9-debuts-with-digital-marketing-mobile-focus-021344.php.

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