Curated Resource ( ? )

Viral math

my notes ( ? )

Good intro to the maths of virality, and why Upworthy's best friend will kill them eventually: " As a result, there’s a direct feedback loop between C and FBT [Facebook Throttle - the % of friends who will see a user's FB share]: the higher your clickbaitiness (C), the less that Facebook will throttle you, and the more likely that your articles will be seen by your readers’ friends. ... Facebook assumes that people click on exactly the material that they want to click on, and that if it serves up a lot of clickbaity curiosity-gap headlines, then it’s giving its users what they want. Whereas in reality, those headlines are annoying. " Yup! - Viral math | Felix Salmon

Read the Full Post

The above notes were curated from the full post blogs.reuters.com/felix-salmon/2014/02/02/viral-math/.

Related reading

More Stuff I Like

More Stuff tagged social media , facebook , content marketing , content strategy , viral , upworthy

See also: Content Creation & Marketing , Content Strategy , Online Strategy , Social Media

Cookies disclaimer

MyHub.ai saves very few cookies onto your device: we need some to monitor site traffic using Google Analytics, while another protects you from a cross-site request forgeries. Nevertheless, you can disable the usage of cookies by changing the settings of your browser. By browsing our website without changing the browser settings, you grant us permission to store that information on your device. More details in our Privacy Policy.

I agree