Curated Resource ( ? )
8 Shocking Content Marketing Research Findings
my notes ( ? )
The Content Marketing Institute’s Joe Pulizzi took a deeper look at the recent CMI/MarketingProfs B2B Content Marketing Benchmarks study. Of the many interesting points here, this is what resonated with me the most:
“Implementing content marketing in larger enterprises can be a political nightmare — not to mention the added complications caused by the multiple content creators already operating within almost every silo of the company (PR, search, social, email, corporate communications, HR, etc.).”
Read the Full Post
The above notes were curated from the full post ift.tt/16D5Yvp.Related reading
More Stuff I Like
More Stuff tagged content marketing
See also: Content Creation & Marketing , Communications Strategy