Curated Resource ( ? )

9 Ways Social Media Marketing Will Change in 2014

9 Ways Social Media Marketing Will Change in 2014

my notes ( ? )

Points 4 & 8 my favourites: "4. LinkedIn will become the most important publisher. LinkedIn will become a premium destination for industry news, and you need to take part in that ecosystem early and often. Publish original content, network among peers in groups and raise your profile now." 8. Interactive content will trump static content. Expect to see content become more interactive ... The year 2013 was the year of "Top 10" lists(*). To get users to engage to the same degree in 2014 and subsequent years, publishers will need to make it increasingly engaging, and one effective way to do that is to make your content interactive." (*) An interesting critique of the article this point appears in...

Read the Full Post

The above notes were curated from the full post mashable.com/2014/01/27/social-media-marketing-2014/?utm_cid=mash-com-Tw-main-link.

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See also: Content Strategy , Online Strategy , Online Community Management , Social Media Strategy , Content Creation & Marketing , Communications Tactics , Social Web , Communications Strategy

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