Curated Resource ( ? )
(Re)consider the Source | Contents Magazine
Curated:
02/04/2014 from
contentsmagazine.com/articles/reconsider-the-source/
my notes ( ? )
"It’s hard to fake being useful. You have to know what you’re doing, from your strategy all the way through your execution. But when useful content is so important to your credibility, it’s hard to justify anything less.
... How do you make content useful? ... craft it with users’ real needs, decisions, and questions in mind"
Insight 2 from research into how users judge credibility rung a few bells for me (oldblog: http://mathew.blogactiv.eu/2011/04/13/being-useful-beats-being-tuneful/)
The whole article is definitely worth a read.
Read the Full Post
The above notes were curated from the full post contentsmagazine.com/articles/reconsider-the-source/.Related reading
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