Curated Resource ( ? )
Ask The Right Content Strategy Questions
Curated:
22/01/2014 from
www.rebeccalieb.com/blog/2014/01/21/for-the-right-content-marketing-answers-ask-the-right-content-strategy-questions/
my notes ( ? )
Excellent advice here:
"The right mix of content will always be “it depends.” If you’re selling jeans or computers to shoppers at the mall, it probably doesn’t matter that much what Red Bull or Intel or SAP are doing, content-wise. Their activities may provide ideas and inspiration — but at the end of the day, you’re in a different vertical, selling a different product, and targeting a different audience. Your content strategy needs to be aligned with your own business goals, not with someone else’s."
- For The Right Content Marketing Answers, Ask The Right Content Strategy Questions | Rebecca Lieb
Read the Full Post
The above notes were curated from the full post www.rebeccalieb.com/blog/2014/01/21/for-the-right-content-marketing-answers-ask-the-right-content-strategy-questions/.Related reading
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