Curated Resource ( ? )

email = (FB + Twitter)*40

my notes ( ? )

"E-mail remains a significantly more effective way to acquire customers than social media—nearly 40 times that of Facebook and Twitter combined " McKinsey continues with some basic rules for email communications, with brief case studies. Particularly like the impact of customising emails, something we did with the INFSO newsroom over 10 years ago, but never had the resources to monitor properly. - Why marketers should keep sending you e-mails | McKinsey & Company

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See also: Content Creation & Marketing , Communications Tactics

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