Social Media Optimization Strategy

Social media 101 perhaps, but worth sharing: "So what can you do to improve your SMO strategy and start generating some positive social signals that will produce powerful results for your business or brand? ...: - Reputation – building a strong reputation online that will have visitors viewing you as a trusted, reliable source. - Engagement – getting engaged with your audience, sharing valuable content and liking and sharing the content of others. - Authority – proving yourself to others in the social world that you are an authoritative source and that you are knowledgeable in your industry or field of expertise. - Leadership – becoming a thought leader that is both original and creative in the methods by which you interact via social accounts. - Social – getting engaged with others, finding ways to share your experience via social networks and providing your customers with ease of access to or a direct connect to you via social feeds. - Media – understanding each of the social media platforms and how each should be used, what works for each, how each can benefit you and the types of customers / clients that are influenced by each network. - Optimization – making improvements to the technical side of social media including the way that your content is shared via share buttons on your website, the display of social icons on your website, the use of rich snippets and images." - Social Media Optimization Strategy